Marketing Generalist, Coordinator

Alkira, Inc., a Network as a Service company, is seeking a talented and versatile Marketing Generalist, Coordinator to join our dynamic team in the UK region. As a key member of our Marketing Department, you will contribute to a wide range of marketing initiatives, from brand awareness to lead generation. You will work closely with cross-functional teams to develop and execute effective marketing campaigns that drive business growth.

Key Responsibilities:

• Campaign Management: Assist in the planning, execution, and analysis of marketing campaigns across various channels (Events, digital, social media, email, print, etc.)
• Content Creation: Develop high-quality content, including blog posts, articles, social media content, and email copy.
• Digital Marketing: Manage and optimize our digital marketing efforts, including SEO, PPC, and social media.
• Brand Management: Contribute to brand strategy and positioning, ensuring consistency across all marketing materials.
• Market Research: Conduct market research to identify trends, opportunities, and customer insights.
• Event Planning and Execution: Planning and executing marketing events, webinars, and trade shows.
• Analytics and Reporting: Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.
• Collaboration: Work closely with sales, product, and other teams to align marketing efforts with business objectives.

Qualifications:

• Strong understanding of marketing principles and best practices
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Adobe Creative Suite, social media platforms)
• Experience with CRM systems and marketing automation tools like Hubspot or Marketo
• Strong analytical skills and attention to detail
• Ability to work independently and as part of a team
• A passion for marketing and a creative mindset

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