Media Planner

About Addi

We are a technology company working to transform credit and banking in Latin America starting with point of sale finance. We aim to build fair, simple and affordable financial services that empower our clients, treating them with dignity, and building financial freedom. We launched in February 2019 and have already served millions of clients and disbursed millions of dollars.

We operate as a full stack startup. We have built our core systems and processes from scratch, and we believe our technology and analytics platform will drive our progress into the years to come. We come at this with deep experience building and growing technology teams and financial products. As important as what we do is how we do it. We are a conscious company and are deeply committed to working and living our five core values - A company of owners inspiring colleagues, we pull rabbits out of hats, we care and we trust, act with integrity, win today every day, and scale exponentially.

We are backed by Andreessen Horowitz, Monashees, Village Global, and an outstanding team of individual angels, including Kevin Ryan, Josh Abramowitz, and Scott Weiss.

Mission

Develop and execute a comprehensive paid media strategy across multiple digital channels to drive traffic, increase conversions, and maximize return on investment (ROI). Continuously identify and capitalize on new opportunities to enhance campaign performance, while ensuring alignment with the company’s broader goals and growth objectives

What you will do

• Design and launch a Full Funnel Paid Media campaigns across platforms (Google, Facebook, Instagram, TikTok, LinkedIn, etc.) on both segments B2B2C

• Support our strategy to increase new qualified leads to join our Marketplace

• Develop detailed media plans with clear budget allocations across channels based on campaign objectives, optimizing the budget allocation for the highest-performing channels

• Increase campaign relevance and engagement by improving audience segmentation, resulting in conversion rates across key campaigns on both segments.

• Develop detailed performance reports with actionable insights contributing to improvement in overall campaign effectiveness.

• Partner with Brand, Growth and Comms teams, ensuring alignment on campaign objectives, messaging, and creative execution.

Requirements

• Strong Experience and Knowledge in Digital Media

  • +3 years of experience in media planning (strategic, implementation and optimization), with a focus on paid media strategies.

  • In-depth knowledge of paid media platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and campaign management tools.

  • Experience with budget management, campaign optimization, and audience targeting

• Has successfully defined and created customer journeys

  • Proven experience in creating customer journeys that can evolve into full funnel strategies to attract qualified leads or drive traffic to our landing pages and App.

• Impecaable Analytical Skills

  • Has successfully shown impeccable analytical and quantitative mindset and ability to understand key business drivers

  • Strong ability to interpret data and build reports to provide insights that drive actionable decisions.

  • Proficiency in using tools such as Google Analytics, ad management platforms, and reporting - Excel proficiency

• Strategic Planning & Execution

  • Ability to develop comprehensive media plans that align with company goals, ensuring tactical execution and measurable outcomes.

  • Experience in optimizing media spend and performance to maximize ROI.

  • Has defined KPIs and goals for every action with an specific way of tracking results daily.

Benefits

• Work on a problem that matters and help change customers’ lives.

• Build a lasting company from the very beginning, helping define every aspect of it.

• Massive market opportunity ahead of us; we are growing faster than pretty much any other fintech lender was at our stage.

• Work alongside a great and diverse team that cares about what we are doing and how we are doing it.

• Generous compensation, including equity, 100% health insurance (and 100% for dependents), flexible time-off, learning budget.

How the hiring process looks like

• Meet with our recruiter for a 30-minute video chat. We will get to know you better, understand what you’re looking for, and answer any questions you might have about ADDI.

• Meet with the hiring manager for a 45-minute video chat interview. Here, we will ask you questions about your background and dive deeper into your experience and skills. You will be able to ask any questions about the culture and how we work at ADDI.

• Meet with our Head of Comms for a 30-minute chat to talk about your skills,marketing planning, campaings, interest and deep dive in your digital media knowledge and cultural alignment

• Business Case Presentation, With this business challenge, we want to see your business strategy, content management skills and expertise facing a real-situation.

• Meet with one of our founders for a 30-minute chat to talk about the vision of the company, what we are building and how you will contribute to our product.