Director of Product Marketing

We are looking for an experienced and strategic Director of Product Marketing to lead our product marketing efforts and help us communicate the value of our solutions to  employers, benefits brokers and consultants, and payers. Reporting to marketing leadership, you will be responsible for developing and executing comprehensive marketing strategies that position Carrum Health as an industry leader. You will work closely with product management, demand generation, sales, and customer success teams to drive go-to-market initiatives, increase market awareness, and foster customer engagement. You’ve hustled, you’ve created, you’ve implemented, and you love the intensity of a startup in high-growth mode.

This is a full time position, the salary range for this role is $165,000 - $185,000 depending on level of experience and geographic location.

You’re excited about this opportunity because you will...

• Develop and implement product marketing strategies that align with overall business goals and market needs.
• Conduct research to identify trends, customer needs, and competitive landscape, translating insights into actionable marketing plans.
• Define and articulate clear product value propositions and messaging that resonate with target audiences.
• Lead the planning and execution of product launches, ensuring cross-functional alignment and effective communication across the organization.
• Create impactful sales tools and training materials to empower the sales team with the knowledge and resources they need to succeed.
• Foster strong relationships with customers to gather feedback, understand their experiences, and incorporate insights into product development and marketing strategies.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies based on data-driven insights.
• Partner with cross-functional teams, including product management, engineering, and clinical operations, to ensure alignment and successful execution of marketing initiatives.

We’re excited about you because…

• 10+ years of product marketing experience, preferably in the digital health or healthcare technology industry.
• Proven track record of successful go-to-market strategies and product launches.
• Strong analytical skills with the ability to interpret market data and derive actionable insights.
• Excellent communication and presentation building skills, with the ability to articulate complex concepts to diverse audiences.
• Experience working with sales teams and creating effective sales enablement materials.
• Strong leadership skills with a collaborative mindset and the ability to influence cross-functional teams.
• Entrepreneurial and resourceful — As an early member of a startup, we need people who can find creative ways to make a big impact quickly and without much direction.
• Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment.
• Passion for collaborating cross-functionally with sales, operations, client success, data, and product teams to ideate, complete projects, and drive impactful results.