Group Brand Manager

Job Description

Who we are looking for

Zendesk is looking for a strategic brand marketing manager who has passion for storytelling and developing thoughtful campaigns that drive business results developing. 

As the Group Brand Manager, you are an expert in campaign management with a track record of translating market insights and business objectives into brand narratives, communication priorities, and measurable OKRs. As a leader, you embody a growth mindset, embrace ambitious goals, and have the ability to lead an organization through growth and change. 

You are experienced at engaging agencies to establish clear expectations and collaboration goals, ensuring alignment with brand standards. Your role will involve critical discussions with leaders, advocating for brand marketing and its impact on business performance. Consequently, you must have strong listening, negotiation, and communication skills. Your ability to influence others is evident, while maintaining openness to diverse perspectives

As a thought leader, you'll help define the brand communication and campaigning strategy, then lead the development and execution of the plan to achieve OKR goals. You possess the capacity to think clearly and cogently about brand strategy challenges, with a demonstrated history of deploying tactics that drive long-term brand improvements.

What you'll be doing

• Analyze market trends, customer insights, and competitive landscape to inform campaign briefs and communication strategies.

• Develop and execute integrated marketing campaign strategies that align with Zendesk's overall OKR goals and objectives.

• Oversee full-funnel global marketing campaigns, from brief to concept to execution. Manage timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery.

• Monitor and analyze brand performance metrics, providing regular reports to the executive team. 

• Adjust strategies based on performance data and market feedback.

• Ensure campaign implementation follows brand guidelines and organizational values

• Identify marketing opportunities to inspire brand growth and differentiation.

• Stay up-to-date with industry trends, emerging technologies, and best practices in campaign strategy.

• Foster a culture of creativity and innovation within the brand and storytelling team.

What you bring to the role

• 10+ years of experience in campaign management or marketing, with at least 2 years in a leadership role.

• Proven track record of developing and executing successful campaign strategies from brief though execution and performance reporting. 

• Experienced in agency/vendor management; managing budgets.

• Possess an ethos of “getting things done.” Decisive, agile, and iterative; easily able to shift gears between thinking and doing with a proven track record to thrive under ambiguity

• Strong interpersonal skills to work closely with creative, channel, and  communication teams, cross-functional partners and company leadership

• Team-player attitude—your enthusiasm will get others to participate in our programs and be our advocates within their teams

• Strategic problem solver that can see beyond the day-to-day work to help reach company OKRs, marketing and sales goals, build a stronger brand, and improve connection with our customers. 

Basic Qualifications:

• 8+ years of experience in campaign management or marketing, with at least 2 years in a leadership role.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

• Strong analytical skills with the ability to translate data into actionable insights.

• Exceptional project management, prioritization, and attention to detail—you’ll be managing multiple timelines with different stakeholders

• Excellent communication and presentation skills.

• Ability to think strategically and creatively.

• Proficiency in marketing tools and software, including market research and analytics platforms.

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Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.