SUMMARY: Shape the future of lending: Join our dynamic Lending Business Unit and lead marketing strategies that will fuel our growth and empower real estate entrepreneurs. As the first marketing leader within the unit, you’ll be instrumental in crafting and executing campaigns that build awareness, drive engagement, and support lead generation for our innovative lending platform. This is a high-impact role where you’ll be able to make your mark, with significant autonomy and a chance to grow within a fast-paced, mission-driven company.
Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable, high-quality, low-ego collaboration. If that sounds good to you, join us!
THIS JOB MIGHT BE FOR YOU IF:
- You’re a strategic, hands-on marketer with experience in digital marketing, content creation, and brand management, preferably in real estate, lending, or fintech industries.
- You’re a storyteller who can craft compelling narratives across various channels (blog posts, social media, email campaigns, etc.).
- You thrive in fast-paced environments and have experience working in a startup or growing business.
- You’re passionate about building relationships and developing strategies to engage channel partners and referral sources.
- You use data and develop insights to optimize campaigns and improve performance.
- You’re a social media expert and enjoy engaging with customers and building brand awareness across platforms like LinkedIn, Instagram, TikTok, and Facebook.
- You’re eager to take ownership of a key marketing role and shape the direction of the lending unit's marketing strategy.
A DAY IN THE LIFE:
- Lead the charge in creating and executing content strategies for lead generation and borrower engagement across multiple channels: website, social media, email, and more.
- Develop engaging content that resonates with real estate entrepreneurs and supports loan product awareness—think blog posts, case studies, landing pages, videos, podcasts, and more.
- Collaborate closely with sales, business development, and cross-functional teams to ensure marketing aligns with company goals and drives conversions.
- Build relationships with brokers and origination partners to grow engagement and loyalty through tailored marketing support and resources.
- Run social media strategies, grow community engagement, and monitor key metrics to refine your approach for maximum reach.
- Plan and execute virtual and in-person events, such as webinars and conferences, to increase visibility and connect with potential borrowers, brokers, and partners.
- Analyze performance and report on key metrics to adjust campaigns, optimize content, and improve overall marketing impact.
Requirements
YOUR EXPERIENCE + A FEW NICE TO HAVES:
- 5+ years of experience in brand management, content creation, and digital marketing, ideally in the real estate, lending, or fintech industry.
- Proven ability to create compelling content across multiple platforms, including blogs, social media, and email marketing.
- Experience in relationship management with brokers, partners, and referral sources, including strategies for engaging and retaining these stakeholders.
- Strong knowledge of digital marketing tools (HubSpot, Hootsuite, Canva, Google Ads, etc.), SEO, and analytics (Google Analytics, social media insights, email metrics).
- Experience planning and executing virtual and in-person events like webinars, conferences, and meetups.
- Excellent communication skills, with the ability to craft messages that resonate with different customer segments.
- Proven leadership in managing projects and teams, with the ability to take ownership and drive initiatives to completion.
- Experience in lending, real estate, or fintech marketing.
- Familiarity with paid media strategies and managing ad campaigns.
- Experience with influencer marketing and growing brand exposure through strategic partnerships.
Benefits
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.
GROUNDFLOOR is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
About GROUNDFLOOR
Since its launch in 2013, participants in GROUNDFLOOR’s real estate loans have earned annualized returns averaging 10 to 12 percent in a 6 to 12-month timeframe. No prior real estate knowledge is needed, and the $10 minimum is intentionally a low barrier to entry to give everyone the ability to build wealth in real estate. To date, GROUNDFLOOR remains the only platform offering direct participation in individual real estate investments to all on a broad scale, regardless of income or net worth.
The company is headquartered in Atlanta and has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company has over 7,700 public shareholders and is 30 percent customer-owned.
