Ad Operations Specialist (Business Development) at Duolingo

About Duolingo

Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that’s where you come in!

Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

Role Overview

We are seeking a highly organized, technically adept, and flexible Ad Operations Specialist to support our direct ad deals. In this role, you will execute direct ads using Google Ad Manager (GAM), and work directly with buyers’ technical teams. You will be integral in setting up ad operations to maximize our ad performance and optimize ad delivery.

This is a remote contract role (no benefits included) with flexible working hours.

You Will...

• Execute direct ad campaigns through Google Ad Manager, including:
  • Determining how best to execute various direct ad formats
  • Building templates for direct ad formats (e.g., app install ads)
  • Monitor direct ad delivery pace, analyze performance metrics, and report findings to partners
• Optimize our ad operations:
  • Set auction and waterfall logic to manage the balance between programmatic and direct ad placements effectively
  • Create and maintain audience cohorts to enhance ad targeting and performance
  • Define acceptable specifications and technical standards for direct ads (e.g. upload specs, VAST tags)
  • Set and optimize ad load delivery to control exposure frequency
• Support a high-quality ad experience for our users:
  • Test ad creatives across devices, troubleshoot issues, and ensure optimal UX
  • Manage ad blocking, monitor reports of bad ads, and ensure a high-quality ad experience
• Develop documentation for execution of all direct ad types
• Provide ongoing support to our Ads team

You Have...

• At least 2 years experience in ad operations, including working directly with buyers
• Strong proficiency in Google Ad Manager
• Experience with various direct ad formats, including private auctions, preferred deals, and programmatic guaranteed deals
• Results-driven mentality
• Strong troubleshooting skills and technical understanding of ad testing
• Excellent organizational skills and attention to detail in a fast-paced environment
• Ability to work 10-20 hours/week (workload may vary from week to week)

Exceptional Candidates Will Have…

• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps
• Design skillset
• Experience working with Product and Engineering

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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