B2B Marketing & Lead Generation Coordinator | Remote for a Canadian Software Company 🌎🇨🇦

About Our Client

Our client is an innovative software development company specializing in creating impactful mobile applications. With over a decade of experience, they focus on delivering native iOS and Android apps that solve real-world problems across various industries. They pride themselves on a collaborative approach, working closely with clients to understand their needs and deliver tailored solutions that enhance market presence.

What You'll Do:

• 🔎 Identify and Engage Potential Clients: Use email marketing, LinkedIn outreach, and attend industry events to attract businesses needing custom software solutions.
• 🎯 Create and Manage Marketing Campaigns: Develop targeted campaigns across channels like Google Ads and LinkedIn to boost brand visibility and attract potential clients.
• 🌐 Enhance Website and Landing Pages: Improve website content and design to effectively communicate services and success stories, enhancing user engagement and conversion rates.
• 📈 Implement SEO Strategies: Conduct keyword research and on-page optimization to improve organic search rankings.
• 📄 Develop Marketing Materials: Create brochures, presentations, and proposals to support the sales team in client meetings.
• 🤝 Coordinate Content Creation: Collaborate with freelancers to produce high-quality materials like blog posts, whitepapers, and case studies highlighting the company's expertise.
• 📊 Stay Updated on Industry Trends: Monitor competitor activities and emerging technologies to keep marketing strategies current.
• 🔍 Market Research: Gather insights on potential clients and market segments to identify new growth opportunities.

Is This You?

• 💻 Digital Marketing Experience: You have experience in digital marketing, especially in lead generation and managing marketing campaigns.
• ✍️ Strong Writing Skills: You can create compelling content and have knowledge of SEO best practices.
• 🖥️ Tech-Savvy: Comfortable with learning and using tools like WebFlow and AI software.
• 🎨 Basic Design Skills: You have an eye for aesthetics and attention to detail.
• 🌐 Proficient in English: Knowledge of French is a bonus but not required.
• 🚀 Proactive and Independent: You're able to manage tasks autonomously and take initiative.
• 🤹‍♂️ Adaptable and Flexible: Willing to take on varied tasks and adjust to changing priorities.
• 📋 Strong Organizational Skills: Capable of coordinating with freelancers and managing multiple projects efficiently.

What You'll Get

• Competitive Salary 💰 Typically between $1,500 - $2,500 USD per month, but open to higher salaries according to the candidate's relevant experience in the software development industry.
• 🌎 Work Remotely: You can work from anywhere in Latin America 
• 📈 Professional Growth: Opportunity to contribute significantly to a growing company and develop your skills.
• 🤗 Supportive Team: Join a team that values collaboration and continuous learning.

Ready to Apply?

If this sounds like the right role for you, we'd love to hear from you. Simply submit your resume and answer a few short questions to get started.

Application Deadline: December 3rd, 2024