ABOUT THE ROLE AND OUR TEAM:
As a Lifecycle Marketing Manager, your goal will be to build a loyal and engaged vendor base through effective onboarding, targeted upselling, and strong retention strategies. You will drive strategies to quickly engage vendors, delivering timely and relevant interactions and offers throughout their journey to maximize vendor lifetime value. You will work closely with content and channel teams and report to the Senior Director of Product and Lifecycle Marketing.
RESPONSIBILITIES:
- Help design and implement marketing campaigns to engage, retain, and maximize value within our vendor base, ensuring their success with TKWW’s vendor solutions.
- Leverage customer insights and data to optimize segmentation, messaging/positioning, and channel strategies.
- Collaborate with marketing channel owners to launch, track, and optimize customer campaigns. Analyze campaign effectiveness, share key insights, and make recommendations for future growth.
- Stay informed about competitors’ strategies and market trends, and take proactive steps in response.
- Understand our vendors’ goals, needs, and pain points through self-directed research, and internal data analysis.
SUCCESSFUL LIFECYCLE MARKETING MANAGER CANDIDATES HAVE:
- At least 8 years of relevant experience.
- Strong preference for experience in marketing to small businesses
- Ability to work effectively across functions, particularly with product, creative, and channel teams.
- Proven ability to manage multiple projects simultaneously, with strong prioritization and organizational skills
- Ability to drive work autonomously, excelling in both strategic thinking and hands-on execution.
- Ability to thrive in a fast-paced environment and collaborate with all levels of management.
- Bachelor’s Degree with a strong academic record.
About Us
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT WE LOVE ABOUT YOU:
- You Dream Big. You iterate and experiment to drive innovation.
- You Love Our Users. You keep our global community at the center of everything you do.
- You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
- You Hustle Every Day. You favor urgency and own your outcomes.
- You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.
We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company’s headquarters in Chevy Chase, MD.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
About The Team
WHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
