Job Description
ABOUT THE ROLE AND OUR TEAM:
This Integrated Marketing Manager is responsible for developing and executing cross-functional marketing communication strategies that align with the overall brand vision and make business impact through advertising. This role emphasizes communications strategies, messaging development, and creative briefing. We seek to iterate and innovate across multiple channels, like paid and organic social, audio, video, CRM and search and introduce compelling brand storytelling. The successful candidate will be both strategic and creative, with a passion for crafting compelling narratives that resonate with our target audiences and drive brand awareness and engagement. They will also have a knack for simplifying complex consumer journeys, products, and services to attract consumers with simple, yet effective messages.
RESPONSIBILITIES:
- Advertising and Creative Development:
- Lead the development of advertising campaigns and communications strategies to improve brand salience and product conversion and usage.
- Build creative learning agendas to test, optimize and measure the impact of creative effectiveness across digital channels.
- Leverage segmentation strategies to develop a robust go to market plan to acquire diverse customer profiles and improve TAM penetration. Communication planning will be key to ensure all parts of the consumer consideration funnel are addressed.
- Conduct market research and customer insights analysis to inform and refine messaging frameworks
- Create a consistent tone of voice across all communication channels, ensuring the brand’s personality is reflected in all marketing efforts and advertising recall improves.
- Creative briefing:
- Develop clear, detailed creative briefs that guide internal and external creative teams, ensuring alignment with marketing objectives and brand guidelines
- Provide actionable feedback on creative concepts and ensure that deliverables meet high standards of quality, brand consistency, and campaign goals
- Partner with the creative team and channel leads to brainstorm innovative ideas that elevate brand storytelling and differentiate the company in the marketplace
- Integrated Marketing
- Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels designed to deliver key business growth objectives. This ranges from membership acquisition, product adoption, sales/promotions, and brand awareness campaigns.
- Ensure that all marketing communications support the overall campaign objectives, maintaining consistency in messaging and creative across platforms.
- Fuel best-in-class creative innovation across channels through well-tailored and curating consumer insights, leveraging social listening techniques, qual and qual research, and cultural zeitgeist intuition.
- Track and analyze campaign performance, using data-driven insights to inform messaging strategy and optimize future efforts
SUCCESSFUL INTEGRATED MARKETING MANAGER CANDIDATES HAVE:
- Bachelor’s degree in Marketing, Communications, or related field.
- 7+ years of experience in marketing communications, with a strong focus on **B2C** messaging and creative execution
- Proven experience managing integrated campaigns across channels but particularly across brand and performance channels (e.g. Meta, Pinterest, TikTok, YouTube & Seach)
- Excellent written and verbal communication skills, with a passion for storytelling
- Strong project management and creative brief development experience
- Ability to work collaboratively in fast-paced environments, managing multiple projects simultaneously
About Us
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT WE LOVE ABOUT YOU:
- You Dream Big. You iterate and experiment to drive innovation.
- You Love Our Users. You keep our global community at the center of everything you do.
- You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
- You Hustle Every Day. You favor urgency and own your outcomes.
- You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.
We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company’s headquarters in Chevy Chase, MD.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
About The Team
WHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
