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Marketing Associate - ABM Fresher

Remote:

Full Remote

Contract:

Full time

Experience:

Entry-level / graduate

Work from:

India

Offer summary

Qualifications:

Recent graduate or marketing internship experience, Basic understanding of ABM and digital marketing.

Key responsabilities:

Conduct research on key accounts for ABM strategies
Assist in managing personalized marketing campaigns
Collaborate with sales teams for messaging alignment
Track, analyze, and report ABM campaign performance
Create content to engage and convert leads

NetCom Learning https://www.netcomlearning.com

1001 - 5000 Employees

See more NetCom Learning offers

Job description

Company Overview

NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.

About The Role

We are looking for a recent graduate or a fresher with prior internship experience in marketing who is eager to dive into the world of Account-Based Marketing (ABM) and lead generation. Working closely with sales and marketing teams, the role involves a mix of strategic research, campaign execution, content creation, and performance analysis to drive targeted, high-impact marketing efforts.

Key Responsibilities

Conduct research on key accounts and gather insights to inform targeted Account-Based Marketing (ABM) strategies.
Assist in executing and managing personalized marketing campaigns (e.g., emails, ads, webinars) to engage high-value prospects.
Collaborate with sales teams to align messaging, timing, and objectives for maximum impact on target accounts.
Track and report on ABM campaign performance metrics, providing recommendations for optimization.
Support lead generation strategies, including inbound and outbound marketing initiatives.
Create compelling content (blog posts, social media posts, email copy) to attract, engage, and convert potential leads.
Use marketing automation tools and CRM platforms to manage and nurture leads through the sales funnel.
Track, analyze, and report on lead generation campaign KPIs, and contribute creative ideas to drive new lead-generation initiatives.

Requirements

Looking for fresher with prior internship exposure in marketing
Seeking candidates comfortable with working the 3 PM to 12 AM IST shift.
Basic understanding of ABM principles, lead generation, and digital marketing channels (email, social media, etc.).
Monitor all social media platforms for trending news, ideas, and feedback
Prepare detailed promotional presentations
Design and present new social media campaign ideas
Help with the planning and hosting of marketing events
Research and evaluate competitor marketing and digital content
Contribute to the creation of mock-ups, email campaigns, and social media content

Why Join NetCom Learning

Opportunity to work with industry-leading experts and cutting-edge technologies.
Collaborative and inclusive work culture.
Ongoing professional development and growth opportunities.

If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.