Senior Account Executive, Threat Status

Position Summary:  The Senior Account Executive will help to develop strategy, marketing, sales and servicing for group digital subscription programs to promote Higher Ground to organizations, associations, companies and publishers throughout the U.S. and globally.   This position will sell and service advertising programs, opportunities and marketing solutions to advertisers who operate in multiple markets.  Will sell into TWT.com, all digital offerings, e-mail offerings as well as some Daily ROP and National Weekly print sales and other media products as they are developed. Position will also incorporate advertising opportunities and marketing solutions to these companies and organizations as identified during the sales process.

 Objectives are:

• Develop sales and marketing strategies including rate structure for group digital subscriptions related to promote Higher Ground
• Achieve stated volume and revenue objectives on a consistent basis
• Cultivate on-going new business while servicing sold accounts

  Essential Responsibilities: 

• Make sales calls and presentations in-person, by telephone, e-mail and all other digital manners
• Generate Revenue opportunities across TWT media vehicles: Acting as a marketing consultant, structure deals for top performing partners to ensure maximum revenue and increase client.
• Retention: Develop and implement a proactive strategy to build lasting relationships in order to retain and grow an existing client base
• Data Analysis: Analyze deal performance metrics to determine rerun potential and help manage and recommend programs
• Create/Manage TWT products, market and consumer profiles
• Maintain knowledge of the advertising industry and latest technologies
• Maintain knowledge of competition and monitor for new offerings and new advertisers
• Provide useful solutions to customers advertising and marketing goals
• Develop strong customer relationships
• Plan and organize each day to include interaction with current accounts, prospecting for new business and other sales related activities
• Assist customers in identifying market potential and target audience
• Develop and pursue new leads in order to produce new business
• Provide excellent customer service 
• Attend company sales and staff meetings
• Attend relevant functions associated with advertisers and prospective accounts
• Carry a proportionate share of workload while maintaining a low rate of errors
• Complete and maintain a database of clients and prospects
• Complete and maintain a activity report for Advertising Director of Display & Special Sections on a daily basis
• Work harmoniously with other internal departments
• Accept job assignments as assigned by Advertising Director of Display & Special Sections and other Sales leadership team members. 
• Represent The Washington Times in a professional manner
• Manage difficult situations and promote amicable solutions
• Continually evaluate processes and create areas of system improvement
• Travel (when needed) to other cities for sales presentations

• Working Condition: Working conditions are normal for an office environment. Work may require some national travel and may require occasional overnight travel and weekend and/or evening work. Opportunity to work from home will be considered after successful goal attainment  Maintain a good business atmosphere in the office and keep area in an orderly fashion

• Minimum Education: Bachelor’s degree in business, marketing or related field

• Minimum Experience:    

         Possesses a high degree of knowledge in Digital Advertising and Social Media fields

         Previous experience with group subscription sales a plus

         Aggressive, hardworking and results driven personality

         Ability to grow with company

         Strong written and verbal skills

         Microsoft Office (Word, Excel, PowerPoint)

          Salesforce.com (or other CRM)

COMPETENCY REQUIREMENTS:

KNOWLEGDE AND SKILLS

Key Account Management – Able to conceive, execute and achieve a key account strategy.

Strategic Approach to Sales – Able to conceive, execute and achieve a strategic sales plan and reach revenue targets.

Project Management - Coordinates numerous projects at once; works well independently; manages heavy workload; can respond rapidly to changing circumstances and demands; meets all deadlines.

Customer Service - Responds to requests for service and assistance quickly and congenially; meets commitments consistently and thoroughly, strong and timely follow-through.

Interpersonal Skills - Maintains confidentiality, congenial, tactful and trustworthy.

Teamwork - Contributes to building a positive team spirit, willing to pitch in to perform any variety of tasks.

Judgment - Exhibits sound strategic insights and consistently accurate judgment; anticipates market challenges and opportunities; applies appropriate resources/strategies to meet objectives.

Planning/Organizing - Prioritizes and plans numerous activities; extremely efficient and organized; uses time productively; meets all deadlines. 

Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of status or situation.

Quality - Demonstrates accuracy and thoroughness; exhibits creative and strategic planning and problem solving.

Dependability - Follows instruction well, but also takes initiative and operates proactively; ability to develop sales plans and meet goals with minimal supervision. 

ANALYTICAL ABILITY

Active Listening — giving full attention to what other people is saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. 

Critical Thinking — using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. 

Persuasion — persuading others to change their minds or behavior. 

Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do. 

Speaking — talking to others to convey information effectively. 

Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one. 

Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. 

Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making. 

Coordination — adjusting actions in relation to others' actions. 

Reading Comprehension — Understanding written sentences and paragraphs in work related documents.