The Director of Product Marketing is a subject-matter expert who develops go-to-market (GTM) strategies for products and solutions in their assigned area. This includes product positioning, marketing strategy, and sales enablement to drive buyer awareness and achieve desired business outcomes. The Director leads product and solution launches across departments, identifies and prioritizes product features, and provides consulting and management support to the assigned business initiative.
What You'll Do
Create a GTM strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
Develop product positioning and complete competitive analysis
Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
Identify key functional, ecosystem, and operational requirements to serve the targeted market better
Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
Become an influencer through thought leadership exposure and speaking engagements across industry associations
What You'll Need
Minimum Qualifications
Preferred Qualifications
Previous business-to-business (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry, sales channel support preferred
Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Strategic mindset with the ability to derive insights from data for decision-making.
Proven ability to innovate and optimize business-driving strategies
Exceptional listening, communication, and program management skills
Travel Requirements & Working Conditions:
How You’ll Be Rewarded
✅ Salary range in the US: $147,000.00 - $250,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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