Job description

We are looking for a freelance Meta Advertising Specialist to join our Online Marketing team. This role involves managing Meta campaigns for U.S.-based clients, acting as the primary account manager, and representing Makerz in weekly client meetings (online) to report on campaign performance and strategic insights.

Responsibilities:

Optimize and manage Meta campaigns to maximize ROI, aligning with client goals and budgets.
Implement and manage new Meta campaigns as needed, overseeing all stages from planning to execution.
Act as an account manager, liaising regularly with clients on behalf of Makerz to provide updates, insights, and recommendations.
Lead weekly client meetings to present detailed performance insights and discuss results and uppcoming actions.
Produce comprehensive weekly and monthly reports using Looker Studio, summarizing key metrics, campaign progress, and actionable insights.
Troubleshoot tracking and data issues, ensuring accurate data flow through APIs, tags, and other tracking implementations.
Manage tracking integrations and oversee correct use of data sources and analytics tools, such as Google Tag Manager, to enhance performance insights.
Monitor campaign budgets, making adjustments to maximize efficiency and ROI.
Stay updated on Meta advertising trends, proactively introducing new ideas to improve campaign performance.

Required Skills:

Minimum two years of experience managing Meta advertising campaigns.
Proficiency in Looker Studio for advanced reporting and data visualization.
Strong knowledge of data tracking systems, including API integrations, tagging, and Google Tag Manager.
Excellent written and verbal communication skills, with proven experience in client-facing roles.
Expertise in Meta Ads Manager and Google Analytics, with a strong analytical approach.
Familiarity with PPC concepts and optimization strategies.
Experience in the hospitality or restaurant industry is a plus.
Detail-oriented with a focus on accurate tracking and reporting.

Schedule:

Remote, flexible hours

This is an exciting opportunity for a data-savvy Meta advertising freelancer who thrives in a client-focused role and enjoys a collaborative, dynamic environment. To apply, email us at work@makerz.co.uk.

Required profile