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Sr. Marketing Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

Generalist marketing background with focus on events/webinars, Experience in public sector/B2B marketing preferred, Strong project management experience, Proficient in Google Suite and Salesforce, Excellent organizational skills and attention to detail.

Key responsabilities:

Build Professional Learning business through marketing campaigns
Design, run and report on impactful multi-faceted campaigns
Manage event logistics and sponsorships
Generate quality pipeline for sales team
Adhere to budgets and drive operational excellence

Instructure Large https://www.instructure.com/

1001 - 5000 Employees

See more Instructure offers

Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

As Senior Marketing Manager for Professional Learning, you will help to grow Instructure’s business in the corporate, government and not for profit sectors.

The perfect candidate will have a multi-faceted marketing background and solid experience in field marketing and demand generation.

You will plan, run and report on campaigns and events that create meaningful engagements for our customers and prospective customers.

You will report to the VP of Professional Learning & Higher Education Marketing and work on a scrappy team that includes another Senior Marketing Manager who runs campaigns & content. You’ll work hand-in-hand with many internal stakeholders across Instructure, including other marketing departments, Sales, Product Marketing, Customer Success, Sales Development, Finance, Operations, Community and more!

The ideal candidate is a self-starter with vision.

Responsibilities:

Build the Professional Learning business through meaningful marketing:

Support the Professional Learning business with excellent marketing campaigns and field experiences that translate into quality pipeline generation and progression

Partner closely with the other Senior Marketing Manager who supports ProLearn to design, run and report on impactful multi-faceted campaigns.

Bring vision, strategy and ideas

Manage and adhere to budget

Generate sufficient quality pipeline for the sales team

Lead our field strategy. Including:

Owned events of various sizes and modalities (in person and virtual/webinars)

Attended events / sponsorships

Supporting the ProLearn presence at our largest customer event, InstructureCon

Research, negotiate and secure sponsorships and venues for specific events assigned including hotels, vendors and other resources for the event project

Responsible for:

Overall project plan

Event briefs

Contracts

Internal event comms

Execute event plan including on-site support (travel required)

Maintain and order event support materials

Operational excellence in salesforce

Post event meetings & continuous improvements

Here's what you'll need to know/have:

A generalist marketing background, including deep experience in field/ events/ webinars

Experience in public sector/ government/ B2B marketing preferred

A command of the funnel including

Partnering with sales development and sales

Funnel dynamics

Pipeline coverage

Lead generation

Exceptional organizational skills and attention to detail

Project management experience with the ability to manage multiple projects in various stages simultaneously

A team player with the ability to communicate effectively with all levels of management

Strong time management skills

Ability to multitask and prioritize effectively

Ability to manage budget and invoicing processes

Proficiency in Google Suite, Salesforce and project management software like Asana.

Kindness and conscientiousness.

A good sense of humor :)

Get in on all the awesome at Instructure:

401k with company match

HSA program, vision, voluntary life, and AD&D

Tuition reimbursement

Lifestyle Spending Account

Paid time off, 11 paid holidays, and flexible work schedules

Motivosity - employee recognition program

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.