Digital Marketing Specialist

Job Description

Have the skills and knowledge for the job? Learn more about the opening below!

Key Responsibilities:

• Tagging and Implementation:

  • Collaborate with media planning and Martech teams to implement and manage paid media tags across digital assets.
  • Conduct audits of tag implementation using tools like Adobe Debugger, Omnibug, and browser developer tools to ensure correct data capture.
  • Monitor and troubleshoot tag functionality and data accuracy across campaigns.
• Audience Segmentation and Creation:
  • Work closely with media teams to define, create, and maintain audience segments for campaigns with Ga4 and Adobe audience manager.
  • Analyze audience data and assist in refining targeting strategies to improve campaign performance.
• Campaign Reporting & Analysis:
  • Support the media and analytics teams in developing, maintaining, and delivering reports on paid media performance.
  • Analyze key performance indicators (KPIs) to provide actionable insights for campaign optimization.
  • Assist with regular reporting on audience engagement and media efficiency.

Required Qualifications:

• At least 3-5 years of experience with tools/software applied to digital marketing analytics

• Proven experience working with paid media tagging, implementation, and auditing.
• Amenability to work on hybrid work set up of 3x a week onsite and 2x a week work from home on mid shift/night shift work schedule.
• Proficient in JavaScript and capable of debugging complex tag-related issues.
• Hands-on experience with tag auditing tools such as Adobe Debugger, Omnibug, or browser developer tools.
• Experience in audience segmentation and creation for digital campaigns.
• Familiarity with paid media platforms and tools, such as Google Ads, Facebook Ads, and Adobe Analytics.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication skills, with the ability to work cross-functionally with both technical and non-technical teams.

Preferred Qualifications:

• Familiarity with tag management systems (TMS) such as Google Tag Manager or Adobe Launch.

• Experience in campaign reporting and data visualization tools like DOMO, Tableau, or Power BI.
• Understanding of GDPR and CCPA compliance related to data collection.

Let's make every day better together. Learn about our opportunities at JOBS.MANULIFE.COM

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.