ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
Greystar Digital Technologies (GDT) is revolutionizing the real estate shopping, leasing and living experience for our residents. We are building a software platform designed to improve our customers’ apartment shopping journey and enabling business intelligence and AI to help us develop personalized experiences for our residents.
We are the largest player in our space, and we are growing. This is an opportunity to be part of a high performing team (with backgrounds at Airbnb, Google, Amazon and Strava!) that is re-inventing the industry.
About the role:
We are building and scaling the largest resident-centric ecosystem of experiences to make finding, renting and living in an apartment a delight. With the largest network of apartments in the world, you’ll have access to the products and experiences that will define this evolution.
We are seeking a motivated Product Marketer to join our team. In this role, you will be responsible for developing and executing marketing campaigns and event-based user journeys that drive adoption, engagement and monetization of our consumer products as well as awareness of and preference for Greystar brand. You will collaborate with cross-functional teams to understand market needs, craft compelling messaging, and execute go-to-market plans that drive outcomes.
JOB DESCRIPTION
Go-to-Market Execution: Plan and execute product launches and marketing campaigns in coordination with product management, sales, brand, and other stakeholders.
Content Creation: Partner with the Greystar brand team, copywriters and designers to develop compelling email, SMS, and in-app marketing strategies that support business objectives.
Collaboration: Work closely with cross-functional teams, including product managers, brand managers, designers, and developers, to ensure alignment of marketing efforts with product development.
Tech Savvy: Familiarity with marketing automation platforms, CRM systems, and analytics tools with the ability to implement marketing emails, SMS, and in-app content.
Opinionated, with a passion for product marketing, user engagement, tracking, and an obsession with learning and optimizing.
What the Right Candidate will Enjoy!
#LI-RF1
Additional Compensation:
- Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.
- Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
Robust Benefits Offered*:
- Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
- Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
- For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
- 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
- 401(k) with Company Match up to 6% of pay after 6 months of service.
- Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
- Employee Assistance Program.
- Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
- Charitable giving program and benefits.
*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
Greystar will consider for employment qualified applicants with arrest and conviction records.
