Remote in US - Marketing Specialist

At Stack Builders, we're a leading international software consultancy committed to helping worldwide businesses leverage cutting-edge technology to drive innovation and growth. With a focus on collaboration, communication, curiosity, community, and continuous improvement, we are shaping the future of software.

We are seeking a talented and driven Marketing Specialist to join our dynamic team and work with our leadership team and cross-functional partners. You will play a crucial role in developing and implementing marketing strategies to promote our products and services, increase brand awareness, and drive business growth.

This is a high-visibility role that will directly contribute to the growth and success of Stack Builders. We believe in continuous learning and will provide the resources and support you need to develop your marketing skills and advance your career in a flexible and balanced work environment.

This is a remote position. While being based in New York is preferred, we are open to candidates from anywhere in the US.

Ready to embark on your next professional journey? Keep reading!

Responsibilities:

• Conduct market research to identify and analyze industry trends, consumer behavior, competitors, and customer insights. 
• Plan, execute, and manage marketing strategies through appropriate channels and advertising platforms. 
• Collaborate with cross-functional teams to create and optimize marketing initiatives.
• Create strategies and distribute engaging content for marketing materials, including website copy, social media posts, and promotional materials.
• Monitor and analyze campaign performance, providing regular reports on key metrics and KPIs and shaping future marketing strategies based on the business objectives.
• Manage campaign budgets effectively, ensuring optimal allocation of resources and ROI.
• Manage website and social media content strategy across various channels, collaborating with the team to ensure up-to-date and relevant information. 
• Design and execute email marketing funnels and nurturing campaigns to drive lead generation and customer retention.
• Review and approve copy for marketing materials, ensuring consistency with brand voice and messaging.
• Help develop visually appealing and on-brand marketing content ensuring consistent brand messaging across all marketing channels and materials.
• Represent the company at industry events, trade shows, and conferences.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in a marketing role, preferably in a similar industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and content management systems.
• Excellent analytical and data interpretation skills.
• Creative mindset with the ability to generate innovative marketing ideas.
• Outstanding written and verbal communication skills.
• Familiarity with website content management systems and SEO best practices.
• Self-motivated and proactive with the ability to work independently and as part of a team.
• Detail-oriented with strong organizational and time management skills.
• Adaptable and able to thrive in a fast-paced, dynamic environment.

Benefits

• 15 days of Personal Time Off and 12 Paid Holidays – Take a break and recharge!
• 401(k) + Company Match (up to 4%) – Invest in your future with our help.
• 100% Employer-Paid Health Insurance – Your health is a priority.
• Professional Development – Pair with a dedicated manager who will provide regular feedback and guidance through ongoing assessments.  We also offer a combination of soft skills and hard skills training to help you enhance your expertise and interpersonal abilities.
• A Stack Builders community to support you – Work with exceptionally talented and passionate professionals. 
• Remote and Flexible Modality –  We believe in making work-life balance a reality, work from anywhere within the US.

The salary range for this position goes from $60.000 to $80.000 annually, though this may change depending on your experience, skills, and alignment with the role's requirements.