Content Marketing Manager

Why should you consider joining Auvik?

• You want to work at a company that is building impactful, relevant technology. Auvik’s network management software helps IT teams by automating time-consuming tasks, streamlining operations, and mitigating risk. It’s more important than ever to be able to remotely monitor and manage network infrastructure, and with Auvik, IT professionals have that essential visibility and control.

• You want to work with a leadership team who are transparent and trustworthy. Our senior leaders have a vision for Auvik. They are experienced, knowledgeable, approachable, and consistently working hard to drive success, both for the company and the team of people who make it happen.

• You want to work with a product customers love. People rave about what we’ve built. Our customers are smart, aspirational, and highly technical. It pays to get the details right.

• You want regular opportunities for learning and growth. With ongoing feedback from leadership, you’ll find that Auvik encourages you to be your very best. Our onboarding process is thorough and informative because we want to make sure you’re prepared to have a great work experience. We also have programs designed to help you take the next steps you want for your career.
• You want the flexibility to manage your work, your way. We’re a fully distributed team and we’re prepared to continue to support working from home (or the space you choose!). We trust you to get the job done where you feel most comfortable and effective.

What’s this role about?

We’re seeking a strategic, creative, and collaborative Content Marketing Manager to help Auvik achieve its awareness, engagement, and purchase consideration goals. Reporting to the Director, Brand & Community, you’ll be responsible for developing a comprehensive content marketing and editorial strategy to drive Auvik’s thought leadership, increase site traffic, support lead generation, and cultivate customer loyalty. This includes creating SEO-focused content, overseeing social media strategies, and executing an annual IT trends report to establish Auvik as a leader in network management.

What will I be doing?

Social Media Management

• Manage Auvik’s presence on LinkedIn, creating content that engages IT buyers and establishes thought leadership. This includes producing Canva-designed carousels and TikTok-style vertical videos to boost visibility and engagement.
• Develop a content calendar aligned with campaign objectives, consistently amplifying Auvik’s voice and engaging content from reports, blogs, and community initiatives.

IT Trends Report

• Oversee the execution of Auvik’s annual IT trends report, collaborating with external research firms to gather valuable industry insights.
• Analyze and translate findings into clear, actionable content that highlights emerging IT trends and positions Auvik as an industry thought leader.
• Work with cross-functional teams to effectively promote and distribute the report across various channels, maximizing its impact.

Community Engagement

• Develop a community engagement strategy across platforms like Spiceworks, Reddit, and Discord, positioning Auvik as a valuable resource and active participant in IT industry conversations.
• Identify opportunities to foster content collaboration within communities and cultivate relationships to drive engagement and build brand presence.
• Serve as an advocate for Auvik in community discussions, sharing valuable resources and insights that resonate with our audience.

IT Pro Audience Insights

• Continuously gather and leverage insights on IT professionals to create content that resonates with their needs, preferences, and challenges.
• Build feedback loops from community interactions and content performance data to refine our strategy, ensuring Auvik’s content is always relevant and impactful.

What is Auvik looking for?

• Experience: Proven experience in content marketing strategy, ideally at high-growth B2B SaaS companies and/or agencies.
• IT Audience Knowledge: Familiarity with marketing to IT professionals is a major asset.
• Content Creation: Proficiency in various content formats (text, video, graphics) and channels (blogging, reports, videos).
• Strategic Alignment: Ability to align content marketing strategy with business and marketing objectives.
• Attention to Detail: Meticulous editorial standards and a strong background in journalism or communications are assets.
• Customer Insight: An eagerness to deeply understand and engage with our audience.
• Project Management: Exceptional organization and project management skills, able to balance multiple projects and deadlines.
• Problem-Solver: A positive approach with a knack for creative solutions.

About Auvik

Auvik makes network management easier. Our software provides the visibility and automation IT professionals need to focus on the work that delivers the greatest value to their organization. Today, Auvik helps IT teams manage more than four million devices on over 50,000 networks worldwide.

Auvik is one of the fastest growing North American technology companies, and is winner of the Deloitte Technology Fast 50, Deloitte Fast 500, and was recognized as the #1 ranked Canadian company in the FT Americas’ Fastest Growing Companies list.

We’re focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. We are happy to make any accommodations you may need throughout the interview process as well. Don't have a working webcam? We will help you find a space you can conduct your interview from Have kids or pets in the background? Don’t worry about it. Just let us know what you need when we reach out to schedule and we will make it work! 

Auvik is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.