Account Manager

The purpose of this roles is to support the Client Director in delivery on the account, managing the capabilities and team to ensure on-time delivery and excellence in execution. This is a key role in driving collaboration internally and externally with the client and partners.

Job Description:

We are Merkle B2B, one of the biggest and most successful B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to end, best-in-class B2B agency, we are growing at a rapid and exciting pace. You will be joining a team of over 1,000 B2B specialists globally, acting as agency of record for some of the biggest and most exciting B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more.

But don’t just take our word for it – we’ve recently won The Drum’s Best Large B2B agency award. At MB2B, we are determined to be the best - and we know that only comes from having the best people on our teams. So, as we progress and develop as a company, you will too. Within our fast-growing network, there’s plenty of opportunity to develop your skillset through market-leading training schemes, including our proprietary Merkle University courses.

THE ROLE

As the Account Manager you will be responsible for leading planning across client accounts within their portfolio. Taking a key role in successful delivery of campaigns, they will demonstrate best-inclass media planning across multiple media channels, and great client management. You will likely be managing at least one Account Executive whom they will help develop and grow the skillset of, whilst also ensuring their own development. You will be used to working at pace across a number of simultaneous projects either within one account or more likely across multiple accounts. You'll be developing their experience across both the brand and demand gen sides of the business and be continually investigating new opportunities, new partners and new tactics to test out for clients. Your desire to ensure fresh thinking is brought to plans will fuel the building of a strong network of contacts with media partners, established and new. Further you will work closely with other channel teams, strategists and external agencies to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients.

THE KEY RESPONSIBILITIES

• Own campaign delivery, from RTB, planning, activation, reporting and optimisation of campaigns for clients

• Build strong relationships with campaign leads on the client side, and become a trusted source of quality RTBs and plan delivery

• Build a strong network of media partner relationships – both with key, established media partners and new and upcoming partners to test

• Manage the stakeholders (internal and external) required for successful delivery of campaign – from other channel teams to analytics teams, to creative agencies, PR agencies etc

• Build an exciting and dynamic presentation style to help sell in plans and proposals to clients

• Supporting, training and mentoring of the Account Executives in delivering all campaign planning and implementation

• Create insightful and action orientated insights based on data analysis to drive recommendations, optimisations and expansion of campaigns with clients

• Supporting the account leads and/or the wider agency leadership team with projects as required, including new business pitching, presentations, MB2B product development and award entries

• Immerses self and team in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and relevant partner agencies; knows client’s products inside out and applies this knowledge to deliver innovative, ambitious client plans and service

• Use knowledge of MB2B (and Dentsu) capabilities to influence and contribute to innovative, ambitious and value driven solutions 3

THE KEY BEHAVIOURS

• Ability to own campaign delivery from start to end

• Manage multiple stakeholders - from internal teams, to external agencies and of course clients

• Multi-task across several projects/workstreams and likely across multiple accounts

• Extremely well organised, ensures that deadlines are met, calls and meetings are on time, meeting notes are captured and circulated etc

• As keen to create development opportunities for the Account Exec(s) they are managing as they are for themselves

• Takes on challenging projects/problems and creates plans that get things moving

• Finds the right balance of constructive challenge and adaptation when faced with opposition (be that driven by clients, team or leadership)

• Is able to manage down and up to balance getting tasks done and bringing in support as needed

• Delegates appropriately and does not try to do everything themselves

• Spots potential opportunities for cross-selling

• Sees patterns in data, understand what it means and translate into action plans

• Knows who their broader stakeholder group are and ensures they are kept informed

• Creates helpful client proposals on a range of topics, not just their own brand / area / expertise • Understands client’s marketing strategy and objectives, how all the op-cos can help deliver that and is able to represent them to the client

THE KEY SKILLS & EXPERIENCE

• Good all-round client service experience

• Experience of planning across at least medium-sized clients

• Strong media planning experience & ideally good sector/B2B experience

• Experience in managing the finances for campaigns

• Maintain strong relationships with the media owner and partner communication

• Good overall knowledge of MB2B (and Dentsu) products and services
  
  THE KEY REWARDS

• Competitive salary

• Career development through Merkle University, access to courses and mentorship

• Bespoke team charters to balance f2f time and remote working

• Generous holiday allowance + several Wellness Days each year

• Company Pension

• Private Medical

• other corporate benefits

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