Description
Director of Marketing, Demand Generation & Marketing Operations
Remote - United States
The Opportunity:
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.
The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.
For more information about Anthology and our career opportunities, please visit www.anthology.com.
We seek a highly motivated and experienced Director of Marketing to lead our demand generation strategy and marketing operations team. The ideal candidate will drive the implementation of our integrated campaign approach and full lifecycle lead generation strategy. They will oversee always-on digital marketing, lead tracking and reporting, marketing operations, SEO, and nurture campaigns while collaborating on the overall content strategy and account-based marketing.
Additionally, the candidate should have a strong understanding of Salesforce, 6sense, Eloqua, and SiteImprove and be someone who has built, operated, and scaled marketing technology stacks and related processes to drive demonstrable business impact. They will also be responsible for tight alignment with sales operations and delivering a regular reporting cadence to sales leaders.
Primary responsibilities will include:
- Developing and implementing demand generation programs that drive lead generation and customer acquisition in the EdTech space
- Developing programs to support customer adoption and retention efforts supporting Customer Success Marketing
- Leading the execution and implementation of comprehensive, multi-channel marketing campaigns
- Ensuring alignment and integration of marketing initiatives by collaborating with cross-functional teams, including Integrated Marketing, to:
- Support developing and implementing account-based marketing strategies to target key accounts, working closely with Field Marketing
- Establish lead tracking and reporting processes to measure campaign effectiveness and ROI with a regular monthly cadence
- Manage marketing operations to optimize efficiency and streamline processes. Overseeing the marketing team’s tools, data, automation, and integrations, ensuring system alignment across departments. Maintain data accuracy within systems and manage data flows
- Developing and executing a marketing technology vision. Auditing and evaluating the existing tech stack to optimize lead processing, automation, measurement, and overall business value
- Implementing new technologies that align with business goals. Ensuring compliance with global and local regulations
- Developing and executing nurture campaigns to engage leads and drive conversions
- Utilizing Salesforce, HubSpot, 6sense, Eloqua, etc., and/or best-in-class marketing tech stack to execute programs and track and report on leads, including lead scoring and conversion rates
- Collaborating with sales operations, regional Business Development Representatives, and Field Marketing to ensure alignment with sales and leads are actioned by sales through approved SLAs
The Candidate:
Required skills/qualifications:
- Bachelor’s degree in marketing, business, or related field
- 10-12 years of marketing experience, focusing on integrated marketing and lead generation
- Proven track record of success in developing and implementing integrated marketing campaigns
- Strong analytical skills and ability to interpret data to drive decision-making
- Excellent communication and leadership abilities
- Experience managing and mentoring a team of marketing professionals
- Proficiency in Salesforce, Eloqua, 6sense, PowerBI
- Fluency in written and spoken English
Preferred skills/qualifications:
- Experience in the EdTech industry
- MBA
Pay range is $135,000- $150,000/year depending upon experience. We use national and industry-specific survey data to assist in determining compensation. Additionally, we consider factors such as external market rate, budget for the role, and the compensation rates of current employees performing the same function. Some roles will have variable pay.
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
