Match score not available

Senior Performance Marketing Specialist - Social & Google Ads (Remote, Pakistan, PKR Salary)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Pakistan

Offer summary

Qualifications:

Degree in Marketing or related field, 2 years experience in digital marketing agency, Proficiency in analytics tools like Google Analytics, Exceptional analytical and communication skills, Google Ads and relevant advertising certifications.

Key responsabilities:

Develop and execute performance media strategies
Optimize paid media campaigns across platforms
Conduct keyword research and audience segmentation
Analyze performance data for actionable insights
Manage advertising budgets effectively

HR POD - Hiring Talent Globally Human Resources, Staffing & Recruiting Startup https://www.careers-page.com/hr-pod-hiring-talent-globally

2 - 10 Employees

See more HR POD - Hiring Talent Globally offers

Job description

Requirements:

Degree in Marketing, Advertising, Business, or a related field (or equivalent work experience). Master's degree is a plus.
2 Years Experience in a Digital Marketing Agency
Extensive experience in developing and executing performance media strategies, with a focus on Google Ads, social media advertising, and other relevant platforms.
Strong proficiency in data analysis and expertise in using analytics tools such as Google Analytics, Google Ads, and other relevant platforms.
Exceptional analytical skills, with the ability to interpret complex data and provide actionable insights for campaign optimization.
Excellent written and verbal communication skills.
Strategic mindset with a focus on driving innovation, achieving KPIs, and enhancing overall campaign performance.
Google Ads certifications and other relevant advertising certifications are a strong advantage.
Knowledge of SEO, content marketing, and broader digital marketing channels is beneficial.

Responsibilities:

Develop and execute comprehensive performance media strategies that align with overarching business goals and target audience profiles.
Plan, implement, and optimize paid media campaigns across multiple platforms, including Google Ads, social media, display, and other relevant channels.
Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform strategic campaign targeting and optimization.
Stay in line with industry trends, emerging technologies, and updates to advertising platforms, leveraging insights to enhance campaign strategies.
Analyse campaign performance data using advanced analytics tools and platforms, drawing actionable insights and making informed adjustments to achieve KPIs.
Lead A/B testing initiatives for ad creatives, targeting strategies, and landing pages, continually refining campaigns for optimal results.
Manage advertising budgets effectively, optimizing allocation for maximum return on investment while maintaining cost efficiency.
Drive innovation by exploring new performance media channels, partnerships, and technologies to expand the reach and impact of campaigns.
Stay informed about changes in digital marketing regulations, privacy concerns, and best practices to ensure compliant and ethical advertising practices.