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VP, Marketing

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Expert & Leadership (>10 years)
Work from: 
United States

Offer summary

Qualifications:

10+ years in B2B SaaS marketing, Expertise in demand generation and team leadership, Experience scaling marketing functions to $100M revenue, Strong knowledge of MarTech solutions, Expertise in analytics and data-driven decision-making.

Key responsabilities:

  • Lead global marketing team to execute strategies
  • Drive brand development and messaging alignment
  • Oversee ROI analysis and marketing budget management
  • Identify and manage content campaigns for engagement
  • Set short-term and long-term marketing goals
Vetstoria logo
Vetstoria
51 - 200 Employees
About Vetstoria
Built by veterinarians, for veterinarians. Vetstoria facilitates veterinary practices' digital transformation to become more robust and adaptable with tools such as real-time online booking, high-end veterinary telemedicine, online payment and more. Integrated with over 30 practice management systems globally, Vetstoria caters to the full VCPR ecosystem, benefiting both veterinarians and pet-owners by offering automated processes, front-desk workflow optimizations and analytics which help practices realise their full growth potential. Founded in 2015, Vetstoria now serves over 5000 practices worldwide with offices in EMEA, North America, and Asia-Pacific. Leave a review of our services: http://bit.ly/VetReview
See more Vetstoria offers

Job description

About the Role
As the VP of Marketing, you will lead and scale a global marketing team, driving strategies focusing on demand generation, pipeline growth, customer retention, and brand development. This role requires a data-driven leader passionate about scaling marketing operations while becoming the steward of the voice of our customers. You will be responsible for developing impactful, metrics-driven campaigns that align with Petvisor's business goals and continuously optimize spend to increase pipeline conversion rates. Your strategic leadership will be pivotal in driving the company towards $100M in revenue and beyond, collaborating closely with Sales, Product, and Customer Experience teams to deliver measurable, year-over-year growth in customer acquisition, engagement, and retention.

Apply if you're excited to:
  • Lead and execute demand-driven marketing strategies to support 50%+ YOY bookings growth, tracking and optimizing key performance metrics (e.g., traffic, lead generation, CAC, LTV) to ensure visibility into future performance
  • Drive the strategy for brand development, including messaging, positioning, and market differentiation based on voice of customer
  • Collaborate with internal teams to align marketing initiatives with overall revenue and growth objectives
  • Oversee a scalable MarTech stack, optimizing marketing automation to support the veterinary customer journey
  • ROI analysis of marketing investments, adjusting strategies to meet target Customer Acquisition Costs while collaborating across teams
  • Manage and develop a global team, overseeing initiatives across content marketing, PPC, email campaigns, social media, and events
  • Identify and support creative and innovative content campaigns to boost engagement and conversions
  • Lead the continuous testing, analysis, and optimization of campaigns to improve conversion rates, MQL/SQL  pipeline flow and media spend performance
  • Establish short-term (quarterly) and long-term marketing goals, managing annual budgets and resources to drive results

    • About you:
  • 10+ years in B2B SaaS marketing, with deep expertise in demand generation and team leadership
  • Proven experience in scaling marketing functions that contributed to growing a company to $100M in revenue and beyond
  • Proven track record of developing and executing high-impact marketing strategies that drive growth in fast-paced, high-performance environments, scaling marketing from SMB to enterprise
  • Strong knowledge of MarTech solutions, with hands-on experience optimizing marketing operations across multiple channels
  • Expertise in analytics and data-driven decision-making
  • Exceptional leadership skills with a passion for developing and mentoring a high-performing team
  • Experience with marketing automation, SEO, PPC, content creation, and event marketing
  • Ability to collaborate with cross-functional teams and align marketing goals with broader business objectives
  • Experience working with institutional investors is a plus

    • Benefits & Perks
  • Medical coverage for employees and dependents (80-90% covered by employer)
  • Employer HSA contribution with HDHP
  • 401(k) match up to 3.5% 
  • Dependent Care Flexible Spending Account (FSA)
  • Dental & Vision coverage available 
  • Basic Life and AD&D Insurance
  • Short and Long Term Disability
  • Flexible Time Off & 13 Paid Annual Holidays
  • Paid Parental Leave
  • Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance
  • $250 Annual Stipend for Learning and Development
    • Petvisor is the parent company of a family of brands that includes PetDesk, Vetstoria, WhiskerCloud, Kontak, and Groomer.io. Petvisor equips veterinary practices and pet services businesses with a suite of mobile-enabled tools, facilitating better communication, service, and client retention. The company’s innovative approach supports over 10,000 veterinary clinics, 400 grooming facilities, and over 20 million pet parents globally. 

    We are an equal opportunity and strive for a culture where everyone feels empowered to celebrate their whole, authentic selves at work. We encourage varied approaches and points of view to cultivate an inclusive workplace where difference is valued. Diversity fuels innovation and strengthens our bond with our customers and the communities we serve.

    Our recruiting process is rooted in “Who: The A Method of Hiring” and consists of an average 2-week hiring timeline. This standardized interview process allows candidates to answer the same questions, experience the same process, and ensure a fair performance review from multiple perspectives.
    Please, no external recruiters—candidate profiles submitted from external recruiting agencies will not be considered.

    Notice at Collection to Applicants Residing in California
    Depending on your location, the California Consumer Privacy Act (CCPA) may regulate how we manage job applicants' data. Our full notice outlining how your data will be processed as part of the application procedure for application locations is available at this link. By submitting your application, you agree to our use and processing of your data as required.

    Required profile

    Experience

    Level of experience: Expert & Leadership (>10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    AnalyticsMarketing StrategiesProject ManagementB2B AdvertisingContent CreationDemand GenerationCheckPoint PPC (Software)Event MarketingSearch Engine OptimizationInstitutional InvestingMarketing AutomationData-Driven Decision Making

    Other Skills

    • Collaboration
    • Leadership
    • Team Leadership
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