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Solution Marketing Manager-Energy and Utiliti

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

5+ years in solution marketing, Bachelor's in Marketing, Business or Engineering, Technical knowledge of relevant products, Strong industry trend understanding, Excellent written and verbal communication.

Key responsabilities:

  • Conduct in-depth market research
  • Build relationships with industry influencers
  • Develop compelling solution messaging
  • Create various marketing materials
  • Support sales teams with training and tools
Allied Telesis logo
Allied Telesis https://www.alliedtelesis.com/
1001 - 5000 Employees
About Allied Telesis
Our world is increasing in complexity. Organizations are changing at an ever-increasing rate. Businesses face an uphill battle to adapt to change and to stay ahead of the competition. At the same time, our cities are increasingly becoming more populated; and with this growth, issues such as demand on resources and public safety become a key focus for government and civic leaders. Today, more than any other time, you need a technology partner that has both the vision and the capability to take your network communications to where you need them to be. Allied Telesis has been supplying network communications solutions for over 30 years. Today we are engaged in some of the most advanced and innovative next-generation network research, focusing efforts on development and production of more intelligent, autonomously controlled and managed systems that will be required to meet the demands of a world of Internet Things and smarter everything. The capabilities and performance of next-generation networks will be defined by the software that configures, secures, manages and automates the infrastructure. Our R&D investments are putting us on the main stage in the exploding era of IoT. As cloud computing uses servers, applications and other resources linked via a network, the infrastructure of that network and the ability to autonomously discover, manage, troubleshoot and resolve network issues will become fundamental to network operations. We also take advantage of our position as a network specialist to provide software solutions needed for network administration. These range from administration and monitoring of network equipment to authentication of connected devices and network status analysis. Our world-class global professional services organization offers unsurpassed support together with network design recommendations, project consultation, staging services and post-installation support.
See more Allied Telesis offers

Job description

Job Summary:

The Solution Marketing Manager will contribute significantly to Allied Telesis’   success by driving solution adoption, increasing market share, and building strong ecosystem partner and customer relationships. This position will play a crucial role in bridging the gap between product development and sales, ensuring that solutions are effectively positioned and marketed to meet customer needs.   

Essential Duties and Responsibilities:

  • Market Analysis:  Conduct in-depth market research to identify target audiences, understand their needs and analyze competitive landscapes.  Monitor market trends and competitor activities to identify new opportunities and adjust marketing strategies accordingly.
  • Market Engagement:  Build and maintain relationships with industry influencers and customers to gather feedback and understand market trends.
  • Solution Positioning: Develop compelling solution positioning and messaging that differentiates the company's offerings from competitors.
  • Content Creation: Create various marketing materials, such as whitepapers, case studies, presentations, and blog posts, to educate and engage target audiences
  • Sales Enablement: Develop sales tools and training materials to equip sales teams with the knowledge and resources needed to effectively sell the product or service
  • Sales Support: Support regional sales teams to engage with prospects and secure new deals
  • Marcom Support: Support Marcom team to implement marketing campaigns to generate leads and drive demand for the product or service.

Key Objectives:

  • Identify business opportunities
  • Initiate and drive the development of the solutions in key markets
  • Contribute to validate the solutions.
  • Contribute to build compelling value proposition and solid competitive advantages.
  • Enable Sales Teams to increase market share.
  • Identify and grow solution ecosystems.
  • Drive solutions adoption

Experience, Skills & Abilities:

  • 5+ years of experience in solution marketing
  • Proven track record of successfully navigating the target market segments.
  • Technical knowledge of key products/services within these segments.
  • Strong understanding of the relevant industry trends, competitive landscape, and customer needs.
  • Ability to effectively analyze and optimize the value chain of the  target market segments.
  • Excellent written and verbal communication
  • Strong analytical and problem solving skills

Education / Training:

  • Bachelor’s degree in Marketing, Business, Engineering or related field

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Market ResearchSales SupportSales EnablementContent Creation

Other Skills

  • Problem Solving
  • Analytical Skills
  • Technical Acumen
  • Verbal Communication Skills
  • Relationship Building
Are you interested?

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