Field Marketing Specialist

Do you enjoy fast paced dynamic work environments that reward taking initiative and going the extra mile? Are you someone who is up for building the plane while flying it? 

Company Overview: Flare is the leading threat exposure management company that empowers organizations to proactively manage and mitigate digital risks across the clear and dark web. Through advanced technology and a user-centric platform, Flare offers comprehensive threat exposure management to safeguard sensitive data and protect organizations in a rapidly evolving threat landscape.

Location: Remote, Canada

Job Type: Full-Time

Role Summary: The Field Marketing Specialist will be responsible for executing and optimizing field marketing campaigns to drive customer engagement and increase brand awareness. This position requires a strategic thinker with a passion for cybersecurity and the ability to effectively communicate Flare’s value proposition to diverse audiences.

Key Responsibilities:

• Organize and manage events, including conferences, seminars, and webinars, to build community and foster client relationships.
• Collaborate with the Business Development team to create targeted Account Based Marketing campaigns that generate high value sales opportunities and enhance Flare’s growth trajectory.
• Collaborate with the channel sales team and product marketing lead to drive engagement and growth for Flare channel relationships.  
• Liaison between Flare’s research team and marketing team to effectively answer conference CFP’s and align research talks with Flare marketing goals. 
• Measure and report performance of all field marketing campaigns, and assess against goals (ROI and KPIs).
• Manage vendor relationships and negotiate contracts to ensure events and campaigns are delivered on time and within budget.
• Become passionate about Flare’s mission of making cybercrime irrelevant and develop deep knowledge of Flare’s product and the cybercrime ecosystem. 

Qualifications:

• Bachelor’s degree
• Proven experience in field marketing, event management, or a related discipline, preferably within the tech or cybersecurity industry.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with an aptitude for building relationships with professionals of all organizational levels.
• Ability to work independently in a fast-paced and rapidly changing environment.

Preferred Skills:

• Experience with digital marketing tools and platforms.
• Strong analytical skills and data-driven thinking to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Knowledge of cybersecurity and digital risk management industries.

Why Join Flare? Flare offers a dynamic and inclusive work environment with opportunities for professional growth. Team members are encouraged to take bold steps, innovate, and help organizations protect their digital footprints effectively.

Don’t meet every requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every qualification. At Flare, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.