Marketing and Traffic Specialist

Overview:

World Travel Holdings is seeking a Marketing and Traffic Specialist for the Cruiseline.com division. The Marketing and Traffic Specialist will be responsible for implementing marketing campaigns to drive traffic to the division’s website and app, management of SEM campaigns, social media, email analytics and all paid traffic sources, analytics and reporting as well as responsible for site SEO optimizations. The ideal candidate is a self-starter with a creative mindset, a great communicator with strong analytical skills and attention to detail in tracking KPIs/ROIs. 

About World Travel Holdings
World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.

• Direct and coordinate all online marketing functions for Cruiseline.com and Shipmate app with an acute focus on results
• Create, coordinate, and manage all marketing strategies including items such as SEM, SEO, social media, email, and all paid marketing campaigns
• Identify and implement pay-per-click, social media and display advertising activities to drive traffic and on-site conversions
• Create and analyze all marketing reports to provide insight on the performance of marketing campaigns including tracking ROI/conversions
• Calculate an ROI, percent change and growth analysis while understanding daily sales numbers and goals
• Track and analyze metrics for all email campaigns
• Work cross functionally to develop new email templates including A/B testing and optimizations
• Increase email subscribers base as well as calculate and monitor value of email subscribers and overall database management
• Coordinate, send and review reporting of all marketing campaigns
• Research and provide recommendations for third-party advertising opportunities
• Participate in competitive monitoring, research/planning as needed
• Create all assets needed for marketing campaigns
• Help develop, edit, and polish sales presentations which include a review of marketing performance and business objectives

• Bachelor's degree in marketing or related field
• 3+ years of marketing experience including a proven track record of success creating and managing marketing strategies, overseeing marketing budgets, and digital online experience in an analytically driven environment
• Online Marketing experience required with specific proven ability to create strategies using pay per click, display advertising, SEO, and social media 
• Experience with managing paid marketing campaigns – SEM, social, third party, etc.
• Strong attention to detail, organizational, analytical, strategic thinking, and problem-solving skills
• Ability to strategize marketing efforts, be a marketing visionary, make project prioritization decisions, communicate rationale, and adjust mid-course
• Strong presentation skills and ability to clearly articulate thoughts, ideas, and results
• Able to meet deadlines and work in a fast-paced environment
• Possess a strong work ethic and passion for the travel industry and the role
• Extremely proactive with a strong bias for action
• Total team player with a willingness to roll up your sleeves, dive into campaigns and process with ability to suggest/implement new procedures/process if needed
• Experience in using all Microsoft Office applications especially Excel, PowerPoint, and Word as well as Salesforce Marketing Cloud, Google AdWords, Meta Ad Manager and Google Analytics
• Use of Canva or other graphics programs to create marketing assets
• Superior attention to detail in all aspects of job performance including meticulous analytical, proof-reading and fact-checking skills with absolute accuracy
• Willing to travel if needed