Work Arrangement
This role is based remotely but if you live within a 50-mile radius of Warren, Michigan, you are expected to report to that location three times a week, at minimum.
The Role
General Motors is seeking a dynamic and talented Content Creator to join our GM Brand Social team. In this role, you will play a key role in bringing fresh content ideas and opportunities to our company social handles and be our on-screen talent, embodying GM’s voice and bringing our brand stories to life. You will identify trends, spearhead new series, and work closely with cross-functional teams to develop and execute innovative content that enhances GM’s brand presence and connects with our diverse audience.
What You’ll Do
Content Planning & Execution: Creatively ideate, plan, and execute content strategies that align with brand objectives, ensuring timely delivery and consistency across all social channels.
Content Creation & Capture: Facilitate and manage opportunities for on-location and studio-based social content creation across GM’s vehicle lineup, brand initiatives, and key campaigns.
On-Screen Talent: Serve as the primary on-screen personality for GM’s social media content, bringing energy, enthusiasm, and authenticity to our brand’s storytelling.
Collaborate Across Teams: Work closely with social strategy, communications, product, and marketing teams to identify and develop compelling stories and capture high-quality, shareable content that resonates with our audience.
Trend Spotting & Adaptation: Stay updated on the latest social media trends, platform updates, and creative best practices to ensure GM remains at the forefront of social innovation.
Performance Tracking: Monitor content performance metrics to optimize future content, identify high-performing content types, and refine storytelling techniques.
Your Skills & Abilities (Required Qualifications)
On-Camera Presence: Demonstrated experience as on-screen talent with strong storytelling abilities and a natural, engaging presence.
Creative Problem-Solving: Ability to bring fresh ideas to content development and quickly adapt to feedback in a creative, solutions-oriented manner.
Social Media Proficiency: In-depth understanding of key social media platforms (Instagram, TikTok, YouTube, Facebook, and LinkedIn), including content strategies tailored to each platform.
Organizational Skills: Proven ability to manage multiple projects, coordinate content calendars, and plan shoots effectively in a fast-paced environment.
Communication Skills: Strong verbal and written communication skills, with a demonstrated ability to work effectively in cross-functional team settings.
Collaborative Mindset: Experience collaborating with brand, communications, and product teams to align on content strategies and storytelling approaches.
Ability to travel 25% of the time within the United States.
What Will Give You A Competitive Edge (Preferred Qualifications)
Proven Content Impact: Track record of creating and publishing social media content that has achieved significant platform virality (1M+ views) and/or resulted in earned media pickup.
Data-Driven Approach: Experience using analytics tools to monitor and evaluate content performance, informing future strategies and optimizations.
Creative Problem-Solving: Ability to bring fresh ideas to content development and quickly adapt to feedback in a creative, solutions-oriented manner.
Video Production & Editing: Basic video production and editing software (e.g., Adobe Premiere, Final Cut Pro, or mobile editing tools).
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
The salary range for this role is $67,900 to $104,100. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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