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Apparel Marketing & E-Commerce Manager

fully flexible

Remote:

Full Remote

Contract:

Freelance

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

6+ years in apparel e-commerce marketing, Skilled at leading teams and collaboration, Knowledge of Shopify and Klaviyo, Proficient in analytics and data-driven strategies, Focus on inclusivity and customer experience.

Key responsabilities:

Lead e-commerce initiatives and product releases
Manage budgets and build financial projections
Understand LGBTQ+ market preferences and habits
Execute campaigns based on customer insights
Collaborate with technology, marketing, and logistics teams

Lions & Tigers Scaleup https://lionsandtigers.com/

51 - 200 Employees

See more Lions & Tigers offers

Job description

What is Lions & Tigers?

Lions & Tigers offers professional staffing & workforce solutions to Fortune 500s & startups. We design custom teams with full-time & fractional support from highly-skilled communications, marketing, operations, and change specialists for ongoing engagements and deliverable-based projects. We create solutions to match an organization’s evolving needs.

By building and supporting blended workforces, we center mothers and BIPOC professionals in our model to keep people in the workforce, driving innovation and profitability. Our mission is to co-design a more human and valued work experience advancing impact, access & belonging.

Recent accolades for Lions & Tigers:

Microsoft Diverse-Owned Supplier of the Year (2021)
Microsoft Medium Supplier of the Year (2022)
Puget Sound Business Journal's Washington Best Workplaces (2020, 2021, 2022)

Role Overview: Our client is seeking a strategic and hands-on Apparel Marketing & E-Commerce Manager to elevate their brand's digital and merchandise presence. In this senior role, you’ll drive e-commerce growth through data-informed decisions, impactful marketing campaigns, and optimized customer experiences. As a leader, you’ll shape and execute strategies to surpass annual revenue, traffic, and conversion goals, while coordinating cross-functional efforts to ensure smooth product launches and vibrant seasonal collections. A deep understanding of the LGBTQ+ community’s shopping preferences and cultural nuances is essential, enabling you to create authentic strategies that resonate deeply with the audience and foster meaningful engagement. Additionally, you’ll play a pivotal role in developing long-term growth plans, aligning budgets, and supporting the evolution of this community-centered brand.

This is a 1099 independent contractor position, offering flexibility while playing a pivotal role in the brand’s growth and community impact.

Key Responsibilities:

E-Commerce Strategy: Lead e-commerce initiatives, product releases, and cross-functional collaboration to meet annual goals.
Budget Management: Manage budgets and build projections for 2024 and beyond.
LGBTQ+ Market Insight: Demonstrated understanding of the LGBTQ+ community, with awareness of shopping habits, preferences, and cultural nuances. Familiarity with cruising culture is a plus.
Campaigns & Customer Insights: Execute campaigns that resonate with our community, using data to drive engagement and optimize site experience.
Cross-Functional Roadmap: Partner with technology, marketing, and logistics teams to enhance customer journey and support business objectives.

Qualifications:

Experience: 6+ years in apparel e-commerce marketing with a focus on driving revenue growth.
Leadership & Collaboration: Skilled at leading teams and working cross-functionally.
Platform Expertise: Knowledge of Shopify, Klaviyo, and apparel e-commerce best practices.
Data-Driven: Proficient in analytics to inform strategies and adapt to trends.
Customer Focused: Prioritizes inclusivity and customer experience in all strategies.

Our Core Values:

COMMUNITY We come together in collective action to nurture a community that lifts one another up and prioritizes economic access and representation. Together, and with intention, we achieve more than we ever will alone.
IMPACT Entrepreneurs at our core, we care deeply and take ownership for how we show up in the world. Individually and in community, we operate in highest and best use, measuring success in outcomes not output.
STEWARDSHIP We believe in service plus advocacy. It is with great responsibility that we leverage the resources of our clients’ investments in us and our own corporate dollars to leave all things better than we found them.
COURAGE With determination and resilience, we lead. True to our word, emphatic in our actions. Our stride is long and heads are held high, as we push the boundaries of what is accepted in pursuit of what is possible.

Non-Discrimination Policy

Lions & Tigers is an equal opportunity company committed to building a diverse and engaged workforce. It is the policy of Lions & Tigers to provide equal opportunity to all candidates regardless of race, sex, gender, gender identity, sexual orientation, religion, national origin, partner status, pregnancy/childbirth or any other category protected by federal, state, and/or local laws.

The Application

Your thoughtful and complete answers to the questions below are greatly appreciated! Our team thoroughly reviews all items before deciding which candidates to move forward.