Senior Director of Portfolio

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!

At Vital Farms, we are proud of our incredible stakeholders, and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.

Your Role:

As the Senior Director of Portfolio at Vital Farms, you will be the driving force behind the strategic direction and execution of our portfolio of eggs and butter products. Your primary responsibility will be to driving growth, and the success of the brand and business, through ownership of product portfolio: which products we sell and the product experience.  You will be a member of the Marketing Leadership Team (MLT), reporting to the CMO.  This role demands a strategic thinker with a keen analytical mind and a deep understanding of market dynamics, consumer behavior, and competitive landscapes.  The ideal candidate will be adept at influencing peers, elevating ways of thinking, and operating effectively in ambiguous situations. 

What You'll Do:

• Serve as a member of the Marketing Leadership Team, providing support, direction and growth opportunities for the marketing crew and representing the marketing function within the organization
• Lead and develop growing team of Brand Managers and Assoc Brand Managers across portfolio management and product experience
• Develop long-term portfolio roadmap, driven by insights and opportunities, and execute product launches that drive strong financial results and enable brand growth
• Lead launch of key growth-driving product line
• Play significant leadership role in development of annual plans
• Develop and maintain strong internal partnerships with Sales, Revenue Growth Management, Operations and Finance to enable strong and efficient portfolio planning
• Own key demand signal inputs in forecasting process and reporting of pacing and strategic shifts when needed
• Build and implement strategy for moat building approach to enhancing product experience across portfolio, ensuring alignment with overall company goals and objectives.
• Measure in-market business performance and monitor competitive activity: proactively share and drive business decisions accordingly 

What You Bring to the Table:

• Bachelor’s degree in Marketing, Business Administration, or a related field required. An MBA or advanced degree is a plus.
• Minimum of 10+ years of experience in marketing, with at least 5 years in a senior management role overseeing a portfolio of consumer goods products or brands.
• Demonstrated leadership skills, including the ability to motivate, mentor, and guide a team effectively.
• Ability to navigate and operate in gray areas, making informed decisions amidst uncertainty and incomplete information.
• Experience building iconic brands with a clear strategy, brand purpose
• Proven experience in managing marketing budgets and performance tracking.
• Strong sense of creativity, imagination, and innovation
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• In-depth knowledge of market research, competitive analysis, and consumer behavior.
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.
• Ability to operate effectively in ambiguous situations, demonstrating resilience and adaptability.
• Ability to travel 30-40% for functional meetings, trainings and as needed to support effective team and portfolio management
• You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
• You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
• You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
• You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
• You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations. 

What We Bring to the Table:

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter, along with friends and family discounts.
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth.

At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level, experience, education, training, market demands, and business needs. A reasonable estimate of the current starting annual base salary for this position is $180,000 - $210,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.