As a Demand Generation Manager You Will:
As a Demand Generation Manager, you will leverage your deep insights into the banking industry and your thorough product knowledge to craft effective strategies that captivate and engage our target audience. Your expertise will be crucial in identifying the needs and preferences of our customers, allowing us to tailor our messaging and outreach effectively.
We’re seeking a results-oriented professional with a strong background in digital marketing, email marketing, outbound campaigns, and database marketing. You should be passionate about analyzing and optimizing performance metrics to drive MANTL’s growth and success.
If you thrive in a collaborative environment and are eager to contribute to our mission, we would love to hear from you! Join us and be a part of our journey to transform the banking landscape.
About You:
- You are a collaborative individual contributor who thrives in teamwork, partnering closely with marketing, sales, and the SDR team to launch campaigns.
- You are forward-thinker constantly exploring innovative tactics to accelerate growth in our key markets.
- You are capable of managing multiple campaigns across various channels simultaneously.
- You are inquisitive and eager to understand the nuances of consumer behavior, crafting campaigns that inspire action.
- You are skilled in audience segmentation and creative iteration, analyzing performance to refine our approach for optimal results.
- You are committed to the belief that “every touch-point creates value,” striving to enhance the effectiveness of our marketing initiatives.
- You are a strategic thinker who recognizes how to aligns strategies with broader company objectives.
What You’ll Do:
- Collaborate with the marketing team to design and implement marketing campaigns that leverage both inbound and outbound strategies to generate new business opportunities.
- Manage campaign budgets and maintain a calendar to track activities and progress.
- Work alongside marketing analytics, data science, and sales operations to create dashboards and KPI reports that evaluate the success of marketing efforts.
- Oversee relationships with third-party media partners to enhance brand visibility and top-of-funnel engagement.
- Partner with marketing ops team to develop targeted email campaigns that guide audiences through a tailored buying journeys.
- Collaborate with marketing and sales leadership to identify key use cases or segments within the market that can inform campaign strategies.
- Work with the creative team to produce timely, relevant content tailored to different stages of the customer journey.
Required Skills:
- Bachelor’s degree or equivalent experience.
- 4-6 years of experience in managing campaigns and budgets effectively.
- A background in Fintech or B2B industries
- Proven track record in running multichannel campaigns across the customer journey, from brand awareness to customer advocacy.
- Strong knowledge of inbound and outbound acquisition channels, including paid social, search, email, outbound, and content marketing.
- Proficiency in Salesforce and Marketo as your CRM and marketing automation platforms.
- Excellent analytical skills, with a comfort in making data-driven decisions.
- Proven ability to build relationships and collaborate across all levels of an organization.
- Self-motivated with a strong desire for continuous learning and growth.
- Exceptional verbal and written communication skills.
- Strong problem-solving capabilities.
Nice-to-Haves:
- Experience in targeted ABM campaigns using tools like Triblio, DemandBase, or Terminus.
- Familiarity with distributed teams and managing relationships with external agencies.
- Experience with collaboration tools and a solid understanding of workplace dynamics.
What We Offer:
- MANTL offers competitive compensation package including base salary, equity, and benefits. Our target OTE is $160,000 - $170,000
- 100% covered medical, dental, and vision insurance for employees
- Unlimited PTO
- Remote or onsite flexibility
- A creative and fun team that comes together for regular events (Some examples from the past include improv, chocolate and wine tasting, happy hours)
- Remote setup allowance of $400
- Mental health and wellness programs
Who is MANTL?
MANTL is a fast-growing NYC-based FinTech SaaS company on a mission to build technology that will help America’s financial institutions and their communities thrive. Think Shopify, but purpose-built for community banks and credit unions. Our modern banking software helps level the playing field for smaller banks and credit unions by enabling them to grow digitally.
Our deposit origination platform is widely considered best-in-class in our industry, showing clear and material performance beyond any of our competitors. Check out what our CEO has to say about MANTL’s impact here.
Our investors include CapitalG, Point72, ClockWork, and BoxGroup.
The MANTL Culture
Joining MANTL means joining an ambitious and exceptional team that solves complex problems every day.
People are our most important asset and the top reason we love working at MANTL. We're a group of passionate technologists who support an accountable, transparent, and collaborative culture that fosters productive and engaging discussions. We want to work with inclusive people who understand the importance of treating their colleagues exceptionally well. We’re always a work in progress — and we’re proud to be named one of Crain’s 100 Best Places to Work in New York City for two years running.
MANTL is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.
