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Senior Product Marketing Manager

extra holidays - extra parental leave
Remote: 
Full Remote
Contract: 
Full time
Salary: 
2 - 140K yearly
Experience: 
Mid-level (2-5 years)
Work from: 
Canada

Offer summary

Qualifications:

3+ years in B2B SaaS Product Marketing, Experience in integrated GTM campaigns, Strong cross-functional collaboration skills, Excellent communication and emotional intelligence, Data-driven decision making.

Key responsabilities:

  • Develop GTM strategies and launch plans
  • Optimize activation journeys for trial users
  • Create educational content and campaigns
  • Capture and share customer success stories
  • Gather customer insights to optimize strategies
Unbounce logo
Unbounce Madtech: Marketing + Advertising + Technology SME https://unbounce.com/
201 - 500 Employees
About Unbounce
Since 2010, Unbounce has helped customers generate (literally) billions of leads, signups, and sales. With easy-to-use builders designed for any skill level, AI-powered features to help you launch quicker, and an award-winning customer service team, Unbounce gives you everything you need to get great results and grow your business. As one of Canada’s fastest-growing tech companies with offices in both Vancouver and Berlin, we help marketers pair their expertise with AI insights to create and optimize the highest-converting marketing campaigns possible using the Unbounce Conversion Intelligence™ Platform. Whether you need help building landing pages (Smart Builder), crafting high-converting copy (Smart Copy), or optimizing your conversion rates (Smart Traffic), Unbounce’s platform is designed for any kind of business. Learn what we mean when we say conversion intelligence here: unbounce.com/conversion-intelligence Unbounce has a workplace of over 200 smart and ambitious people doing their best work to achieve bigger and better outcomes. And operate as a distributed, digital-first workplace.
See more Unbounce offers

Job description

We’re a results focused, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our platform helps you grow smarter.

Earlier this year, Unbounce, a leading landing page creation and conversion optimization platform, merged with Insightly, a CRM and marketing automation platform.We’re beginning to move toward a unified brand, making it an exciting time to join and help shape our product strategy. In the meantime, you’ll get to know two powerful tools that simplify how marketing and sales teams collaborate.

Our team's technical expertise and creativity work together to drive our mission forward every day. We strive to be a workplace of inspired minds by fostering an environment where innovative thinking is encouraged, and where everyone is given the opportunity to grow and contribute to the achievement of their goals. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!

About the role:

Unbounce is evolving its product strategy, and we're looking for a versatile Senior Product Marketing Manager to join our team as we embark on our next growth phase. Reporting to the Director of Product and Growth Marketing, you'll blend product and customer marketing strategies to drive awareness and adoption for our expanding product suite by deeply understanding our Ideal Customer Profiles (ICPs). Following our recent merger with Insightly, you will also play a crucial role in unifying our brands and shaping the 2025 go-to-market (GTM) strategy.

In this role, you’ll:

  • Allocate approximately 40% of your time to developing GTM strategies and campaigns for Unbounce's new products and features in collaboration with Product, Marketing, Customer Success, and Sales teams.
  • Spend approximately 40% of your time activating new trial users and driving feature adoption among existing customers.
  • Dedicate the remaining 20% to refining our Ideal Customer Profile (ICP) through research and distilling customer feedback to share cross-functionally.

If you're adaptable, data-driven, and have a track record of creating impactful GTM strategies that drive customer and business value, we'd love to have you on our team.

What you'll be doing:

Go-to-Market Strategy & Launch Planning (40%)

  • Develop GTM strategies for new product launches and feature updates in collaboration with Product, Marketing, Customer Success, and Sales.
  • Develop differentiated positioning and messaging, and inform packaging and pricing decisions for new products and features.
  • Manage the product launch roadmap to ensure visibility and alignment across teams.
  • Create comprehensive launch plans with clear objectives, KPIs, deliverables, and timelines, and facilitate their execution cross-functionally.
  • Support the development of unified positioning, messaging, and ICP for Unbounce and Insightly’s platform.

Customer Activation, Adoption, and Expansion (40%)

  • Design and optimize activation journeys (e.g., in-app flows, product tours, emails, demos, webinars) to guide trialers in unlocking platform value and converting to paying customers.
  • Develop educational content (e.g., one-pagers, webinars, tutorials, in-app tours, tooltips) and multi-channel campaigns to drive product awareness, engagement, and adoption of Unbounce’s evolving suite of products.
  • Leverage the Unbounce community to foster engagement and knowledge-sharing among users.
  • Identify upsell and cross-sell opportunities within the existing customer base and create targeted campaigns to drive expansion.
  • Capture and share customer success stories across various channels, including case studies, testimonials, and video interviews.

Customer Research and Insights (20%)

  • Gather, analyze, and distill customer data (e.g., feedback, attributes, behaviors) to inform and optimize strategies and share findings with cross-functional teams to support the development of customer-centric product, positioning, and marketing strategies.
  • Build and refine ICPs, buyer personas, and key segments to ensure a deep understanding of customer needs and preferences.
  • Conduct 1:1 interviews, exit interviews, surveys, and other research to learn more about our target audience.

 

A little about you:

  • You have 3+ years of experience in B2B SaaS Product Marketing and/or Customer Marketing, preferably with a PLG motion.
  • You have developed, executed, and optimized successful, integrated GTM campaigns that drove product adoption.
  • You are a strong cross-functional collaborator with the ability to influence stakeholders.
  • You are an excellent communicator with high emotional intelligence and a knack for creating compelling messaging, product narratives, and presentations.
  • You are comfortable being in front of the camera for webinars and customer engagements.
  • You have the ability to juggle multiple projects, stakeholders, and competing priorities.
  • You make decisions based on data and research rather than relying solely on opinions.
  • You have a bias for action and are a resourceful, efficient, and creative problem solver.
  • Bonus: Experience with Intercom, Pardot, Insightly, Beamer, Klue, and Wynter.

Bonus: Experience navigating mergers and acquisitions.

 

What’s in it for you:

 

💵 Compensation range

  • $101,832 - $140,000 CAD

🤝 Flexibility and time off

🩺 Health and wellness

🎓 Growth

🌟 More perks!

 

Share our values: 
  • Customer First
  • Bias for Action
  • High Velocity Decision Making
  • Value Individuality
  • Results Focused

We Value Individuality! 

At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where team members can do the best work of their careers. We’re bolder and more brilliant together.

We’re dedicated to ensuring each team member feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We’re committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.

We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we’re taking action against unequal pay in our community through leading the #PayUpforProgress movement. 

If you require any accommodations or support during the recruitment process, please email us at careers@unbounce.com.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Madtech: Marketing + Advertising + Technology
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Data AnalysisCustomer MarketingPardot (CRM Software)BeamerIntercomGo-to-Market StrategyProject ManagementStakeholder ManagementMergers and Acquisitions StrategyCustomer EngagementCross-Functional CollaborationSMS

Other Skills

  • Presentations
  • Emotional Intelligence
  • Verbal Communication Skills
  • Problem Solving
Are you interested?

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