Principal Advisor – Launch Strategy & Market Expansion

We are seeking a highly experienced Principal Advisor – Post-Launch Strategy & Market Expansion to lead the development of a robust go-to-market strategy of a few new pharmaceutical products, focusing on Low- and Middle-Income Countries (LMICs), with a particular focus on post-commercialization milestones, including marketing strategy, medical affairs and sales activities. This role will be critical in shaping and executing strategic initiatives to ensure successful product adoption, driving market access, and enhancing brand positioning in complex healthcare

systems. The successful candidate will collaborate with cross-functional teams, manage stakeholder engagement, and provide insights on pricing and market access to maximize the product's impact in targeted regions.

Key Responsibilities:

Launch and Post-Launch Marketing Strategy: 

• Design and implement tailored marketing plans to drive product uptake and market expansion in both regional and global markets, through collaborating closely with the research and client teams 
• Translate key clinical outcomes into strategic launch messaging and positioning to ensure adequate positioning within regulatory frameworks.
• Ensure consistent product messaging and branding across all marketing channels to strengthen the product’s presence in LMICs.

Medical Affairs Strategy:

• Work closely with the Client to develop educational materials and scientific messaging that supports the product’s clinical profile and value proposition.
• Facilitate the engagement of key opinion leaders (KOLs) and healthcare providers to strengthen the product’s credibility and relevance in local markets, including the establishment of Strategic Advisory boards if required. 
• Design a robust framework and strategy on product education and healthcare professionals training workshops 
• Advice the client on the design of a pharmacovigilance system to ensure post commercialization monitoring in line with regulations

Sales Strategy and Commercialization:

• Develop and oversee sales strategies, ensuring alignment with the broader commercial objectives for the products.
• Design post-launch sales performance metrics and support adequate monitoring by the client to ensure strategies are adjusted as needed to maximize market penetration and product uptake.

Stakeholder Engagement:

• Establish and maintain strong relationships with key healthcare stakeholders, including healthcare providers, policymakers, and patient advocacy groups, to drive product adoption. 
• Lead high-level discussions with government officials and reimbursement agencies to address market access challenges and optimize pricing strategies.

Go-to-Market Execution:

• Lead the post-launch commercialization phases, ensuring that all activities are aligned with overall business objectives and market access goals.
• Design and help the client monitor key performance indicators (KPIs) and adjust post-launch marketing strategies based on performance data and market feedback.
• Prepare presentations and reports to meet the clients' agreed deliverables and facilitate the clients’ execution of such strategy
• Develop and maintain strong relationships with key clients, acting as their primary point of contact to ensure client satisfaction and long-term partnership growth.

Market Access and Pricing Support:

• Collaborate with the market access lead by providing strategic input into market access initiatives, including pricing and reimbursement strategies to ensure favorable market entry in LMICs.
• Collaborate with health economics teams to develop value propositions and budget impact models based on local market needs and constraints.

Qualifications:

• A master's degree in Marketing, Business, Life Sciences, Health Economics, or a related field.
• 5-10 years of experience in marketing, medical affairs, and/or sales within the pharmaceutical industry, with a focus on global or emerging markets.
• Proven leadership experience in developing and executing launch strategies that drive market adoption and expand product reach. Experience doing so both at a national and regional level will be valued.
• Strong understanding of healthcare systems, market access challenges, and regulatory environments in LMICs or similar regions.
• Experience engaging with key healthcare stakeholders, including KOLs and patient advocacy groups, and managing complex, cross-functional projects.
• Excellent communication, negotiation, and stakeholder management skills.

What is in it for you?

At Axmed, we believe in creating a supportive and rewarding environment where our team can thrive. Here’s what we offer:

• Unlimited PTO: Take the time you need to recharge and maintain work-life balance.
• Monthly wellness allowance: Prioritize your health and well-being with extra support.
• Paid parental leave: Time off to bond with your new family member without any added stress.
• Flexible working hours: Enjoy the freedom to structure your workday in a way that suits your lifestyle.
• Annual off-site retreats: Connect with the team and build lasting relationships during our company retreats.
• Fully remote work: Work from anywhere in the world and join our distributed team.
• The opportunity to make a difference: Be part of a mission-driven company working to improve healthcare equity.
• Competitive salaries: We offer a compensation package that reflects your skills and experience.
• Plenty of room for growth: We believe in nurturing talent and offering opportunities for professional development and advancement.
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Axmed Global Health Advisory: Expertise in Global Health Solutions

Axmed’s Global Health Advisory services provide expert guidance to organizations aiming to navigate the complex healthcare landscapes in Low- and Middle-Income Countries (LMICs). Our advisory services focus on developing strategies that ensure access to life-saving medicines, improve healthcare delivery, and foster partnerships that drive sustainable impact. As part of the Advisory team, you will contribute to the advancement of innovative solutions that address critical global health challenges, collaborating with diverse stakeholders to improve health outcomes and access to care in underserved regions.