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Senior Marketing Data Analyst, TikTok

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Poland, Spain

Offer summary

Qualifications:

At least 4 years in Marketing/Data analyst role, Knowledge of SQL, Experience with visualization tools, Familiarity with data warehousing and ETL/ELT pipelines, Strong analytical and creative thinking skills.

Key responsabilities:

  • Conduct complex analysis of datasets
  • Create dashboards and reports, monitor data integrity
  • Review marketing results to improve performance
  • Collaborate on business results
  • Optimize campaign performance and ROI
Welltech logo
Welltech Information Technology & Services Scaleup https://welltech.com/
201 - 500 Employees
About Welltech
Welltech is about creating mobile applications that improve the Health of Millions of People around the World. We currently have 500+ people in our team. The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. Why do people like to work at Welltech? • We work on creating and developing our own projects. There is no outsourcing. • The company values the initiative of its workers and their ability to work independently. • The ideas and suggestions of everyone are heard, and good ideas are quickly implemented and tested out. • Clearly stated goals and priorities help workers focus on important tasks and organize their work properly. • Weekly meetings with managers give employees the opportunity to get feedback about their work and understand how to achieve the best results. About our technologies: iOS: Swift, MVC, MVVM, Dependency Injection, UIKit, Autolayout, REST API, Alamofire, In-App Purchases, Local and Remote notifications, Grand Central Dispatch, NSOperations, Core Data, Realm, AVFoundation. Android: Kotlin, MVVM, Android Architecture Components, Dependency Injection, REST API, Push Notifications, Crashlytics, Offline mode. We use PHP7, Python, Symfony4, MariaDB, MySQL, PostgreSQL, Redis, Elasticsearch, Amazon AWS (Lambda, S3, DynamoDB, RDS, SQS, etc), Docker, Kubernetes. The company has successfully implemented CI on all projects. Welltech is a data-driven company. The analytics department uses different tools. Data storage: Amazon redshift + Spectrum Data processing — R, Python BI — Data studio, Tableau Data sources — platform APIs, incoming data streams
See more Welltech offers

Job description

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Social channels, with a focus on TikTok. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.

Key Responsibilities:

  • Carry out complex analysis of datasets and conduct appropriate data validation

  • Work with business requirements, detail them into analytical reports/ad-hocs

  • Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported

  • Reviewing marketing results to improve performance (like revenue increase, reach, or engagement)

  • Collaborate with team members on business results and drive the impact of data-driven decisions

Required skills:

  • At least 4 years in Marketing/Data analyst role

  • Knowledge of SQL

  • Experience with visualization tools such as Looker/Tableau/etc

  • Familiarity with data warehousing and ETL/ELT pipelines

  • Understanding of marketing metrics, funnels, cohort analysis, A/B testing

  • Strong in mathematics and quantitative analysis with a passion for numbers and data

  • Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results

  • English Upper-intermediate — verbal and written

  • Understanding of UA funnel (knowledge how to work with SRN, non-SRN)

  • Ability to work on several projects at a time, plan, prioritize and meet deadlines

Nice to have:

  • Familiarity with MMP, GA4, Firebase, SKAdNetwork

  • Knowledge of Python (numpy, pandas, scikit-learn, etc.)

  • Knowledge of data design/ data modelling

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

Why You'll Love Working at Welltech:

✨ Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

Omo — bit.ly/OMOio 

FastEasy — https://fasteasy.life/ 

WalkFit - http://walkfit.pro 

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Information Technology & Services
Spoken language(s):
EnglishEnglish
Check out the description to know which languages are mandatory.

Hard Skills

A/B TestingQuantitative AnalysisPerformance ReviewFirebaseData WarehousingSQL (Programming Language)Cohort StudiesMarketing Performance Measurement And ManagementDashboardData ValidationProject ManagementPython (Programming Language)Data VisualizationMarketing AnalysisData ModelingReport Generators

Other Skills

  • Collaboration
  • Communication
  • Analytical Thinking
  • Creative Thinking
  • Mathematics
Are you interested?

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