Content & Community Specialist (Fixed Term)

In a nutshell

We’re looking for a Content & Community Specialist for a 6-month fixed-term contract (parental leave cover) to start in February 2025.

As the Content & Community Specialist at Lyssna, you'll lead our social media, influencer marketing, and community growth strategies, taking ownership of key initiatives to drive brand visibility, engagement, and audience growth.

A little about you

You're passionate about social media and understand how to develop strategies that grow followers, expand brand presence, and foster deeper community engagement, ideally in a B2B SaaS environment. You’re driven to make a meaningful impact on brand awareness through creative social initiatives. You’re equally skilled at managing an influencer marketing program, with a knack for identifying and nurturing relationships that amplify brand messaging and expand reach.

You're excited about leading the growth of online communities, and you know how to create initiatives that turn followers into dedicated brand advocates. You’re a natural content creator, able to bring brand stories to life through engaging formats like social posts, case studies, videos, blogs, infographics, and live events.

You thrive working in a small, collaborative marketing team, ensuring that social media, influencer, and content initiatives align seamlessly with company goals and product positioning. You’re strategic, creative, and eager to make a lasting impact in a fast-paced environment.

Who we are

Lyssna (formerly UsabilityHub) is a remote research platform that helps our customers deeply understand their audience and make informed decisions quickly. Our mission is to improve the quality of experiences in the world by putting people at the heart of solutions. Founded in 2008, we’re a bootstrapped B2B SaaS platform focused on sustainable growth, with a global, fully remote team. We’re growing and looking for top talent to help scale our mission.

Why we need you

As we continue to grow our brand in the market, we need a self-driven specialist to lead our social media strategy and build an engaged online community. You’ll be part of our marketing team, working with Claire (Director of Marketing) and Diane (Senior Content Marketing Manager) to collaborate on content that boosts brand visibility and drives follower growth. You’ll also manage influencer relationships, making sure our messaging reaches the right audiences.

Your role will be critical in analyzing social performance and overseeing social and influencer content projects to make sure everything aligns with our brand goals. Your ability to adapt quickly in a fast-paced environment will help us stay ahead and maintain a strong connection with our audience.

How we work

• We’re impact-driven and passionate about delivering value to our customers, prioritizing delivery over perfection.
• We support each other and understand that individual success is dependent on the success of everyone else. We invest in personal and professional growth and consider learning, reflection, and upskilling central to our jobs.
• We’re a small but mighty team, competing with companies 2-4x our size.
• We hire great people, give them autonomy, and value feedback to constantly improve.

Picture yourself in the role

If you were here for this month, you would have:

• Planned the social content calendar for the next month, making sure it aligns with our brand goals and key marketing projects.
• Designed social posts using Figma templates and scheduled them in Loomly. This included repurposing existing content (blogs, webinars, case studies, guides, newsletters, and YouTube videos) for LinkedIn, Instagram, X, Facebook, and TikTok.
• Researched and contacted potential influencers in our target audience to explore collaboration opportunities.
• Finalized content agreements with influencers, organized their contracts, reviewed their content, provided feedback, and approved their posts.
• Worked with the marketing and product teams to support a new product feature launch, creating social posts and organizing influencer content to support the release.
• Sent targeted outreach to Lyssna customers to invite them to participate in a case study interview with Claire, our Director of Marketing.
• Repurposed a customer interview into multiple formats, including a written case study, social media posts, a highlight video, and managed the approval process with the customer.
• Created infographics in Figma for new blog articles and guides, working closely with Diane, our Senior Content Marketing Manager.
• Joined Claire and Diane in a retrospective to reflect on projects from the last quarter and planned for the next one.
• Put together a monthly round-up of social and influencer metrics, identifying key patterns and trends.
• Monitored and responded to social media and community posts, including Slack communities, to foster engagement and maintain active communication with followers and members.

Location

This role is open to candidates within Australia or New Zealand who are able to work AEST hours.

Salary

At Lyssna, we use a fixed salary formula to ensure compensation is fair and transparent. All team members with the same title and location start on the same compensation, and have the opportunity for salary increases based on performance.

For the Content & Community Specialist role, the base salary is $110k AUD plus superannuation.

Perks and benefits

📅 Flexible work: We make sure work fits your lifestyle by offering a choice between a 5, 4.5, or 4 day work week (pro-rata). We’re fully remote.

💻 Workspace: Whether you’re working from home or a co-working space, we’ll help you with what you need to do your best work.

😄 Wellbeing support & coaching: To help all our people be well and work well, we provide access to a complimentary and confidential Employee Assistance Program, performance coaching, and an annual number of doona days.

📚 Dedicated development & growth: We offer AU$1,500 per year for you to spend on books, courses, and events, along with six paid Level Up days.

Keen to apply?

Please upload your resume and Linkedin profile and a cover letter that addresses these three questions:

• What’s one brand or company whose social media presence you admire? What makes their approach effective, in your opinion?
• How do you approach building and maintaining relationships with influencers? What strategies have worked best for you?
• What’s an example of a piece of content you’re proud of creating, and why?

Our hiring process

Our hiring process follows the below process:

• Introductory call (~15mins): A conversation to discuss the role and your relevant experience and suitability. 
• Task-based interview (~1hr): A task-based interview that’s relevant to the role to assess your capabilities.
• Final interview (~1hr): A conversation focused on how you work, our company values, and alignment around expectations of the role. 
• Reference checks: We’ll speak with a couple of your references to answer any remaining questions we have around fit. We also conduct a police check for Australian residents (a requirement for SOC 2).

*Please note that recruitment will pause from 18-23 November as the team attend our Company Offsite 🏝️

Compensation$110,000 AUD + super