Title: Associate Manager, Shopper Marketing
Location: Mississauga, ON Canada
The Hershey Company
Your career. Your ownership. Together, we’ll make more Moments of Goodness.
Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.
Hershey Canada is proud of our top 100 position on Forbes Canada’s Best Employers 2021 List and Forbes 2021 World’s Top Female Friendly Companies. We have also been recognized as Greater Toronto Top Employer’s for 2023 and Canada’s Top 100 Employers for 2023, and Great Places to Work Canada 2023-2024.
How will you fit in the big picture?
Reporting the Marketing Manager, Portfolio and Merchandising Strategy, this position is responsible for leading Hershey Canada’s shopper marketing initiatives. Responsibilities include development, execution and measurement of shopper marketing programs, ownership of a multi-million dollar marketing budget and building and maintaining strong relationships with our key shopper marketing agency and vendor partners as well as our national partners like the NBA.
What will you do?
As a critical member of the Hershey Marketing team, the Associate Manager, Shopper Marketing will be responsible for:
- Development, execution and measurement of shopper marketing programs that activate the entire shopper journey to drive awareness, trial, and conversion across Hershey’s portfolio
- Collaborating with internal teams, external agencies, and customer stakeholders to bring shopper programs to life with diligent measurement against defined KPI’s and ROI
- Management and control of shopper marketing budget
- Collaborating with business partners (Brand, Sales, Insights and Agencies) to identify winning share opportunities, pitch business cases and bring solutions to market
- Day-to-day management of shopper marketing agency partners, vendors and national partner relationships
Education, Experience and Skill Requirements
- Business degree or equivalent experience with a marketing or related major preferred
- Minimum 2 years of progressive shopper marketing/consumer promotions and/or brand marketing in a Consumer-Packaged Goods or related capacity
- Proficient at working collaboratively with agency partners and building creative briefs
- Experienced in managing large budgets with strong forecasting accuracy and efficiency
- Excellent communications and project management skills with the ability to manage multiple competing priorities
- Strong negotiating, consensus and relationship building skills
- Strong leadership skills with people management experience an asset
- Working knowledge of AC Nielsen analytics
- Experience in a fast-paced business environment and ability to work independently are essential
- Technical Skills (Advanced Microsoft Office Skills, Excel & Power Point)
Benefits & Perks of working with us:
- Strong work-life balance values (flextime and work from home options available)
- Flexible dress policy – this includes jeans!
- Working in a LEED certified and open concept environment
- Corporate social responsibility programs - because we should leave the world a little better than we found it
- …of course, some of the world’s leading chocolate & sweets at your fingertips!
Together, we’ll make more Moments of Goodness.
Get to know us more on our LinkedIn: Hershey Canada Inc.
We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Hershey Canada, Inc. will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform the Talent Acquisition team of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.
Hershey Canada is proud of being named to Forbes Canada’s Best Employers 2021 List and Forbes 2021 World’s Top Female Friendly Companies. We have also been recognized as one of Greater Toronto’s Top Employers for 2022, Canada’s Top 100 Employers for 2022, and one of Canada’s Most Admired Corporate Cultures 2021.
At Hershey Canada, we seek the advancement of an inclusive and respective culture by having a diverse workforce and inclusive environment to create more Moments of Goodness for our employees and consumers. Hershey Canada extends opportunities to qualified applicants and employees regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected status.
We will provide accommodations throughout the recruitment, selection and/or assessment process to support diversity, equity, and inclusion in our hiring. Please inform the Talent Acquisition team if you require accommodation in order to participate in our hiring process.
