We are looking for an experienced Digital Marketing Specialist to join our team. The Digital Marketing Specialist will develop and execute campaigns to promote our products and services. They will work closely with the marketing team and other stakeholders to deliver effective digital solutions that meet our customers' needs.
The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently.
Digital Marketing Specialist Responsibilities
Develop and execute integrated digital marketing strategies across multiple channels including email, web, SEO/SEM, display, and social media
Analyze and report on campaign performance, and make recommendations for improvement
Monitor industry trends and competitor activities to maintain a competitive advantage
Collaborate with internal stakeholders to create effective content for campaigns
Develop and implement email marketing campaigns to increase customer engagement
Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
Digital Marketing Specialist Requirements and Qualifications:
Bachelor’s degree (or equivalent) in marketing, communications, or related field
Able to work independently and as part of a team
Excellent communication and presentation skills
Strong analytical and problem-solving skills
Experience in planning and leading initiatives
Proficient in Microsoft Office, Adobe Creative Suite, and other relevant software