Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.
About the Role
Vidyard is looking for a Senior Manager, Brand to join our Marketing team. Reporting to the Senior Director, Marketing, this role will be responsible for leading and executing the company’s brand strategy, driving brand consistency, and increasing brand awareness for the ultimate north star of driving growth for the business. This is a remote role open to candidates located in Canada.
About the Team
The Brand team consists of a cross-functional team, including a creative lead, video producer, designer, content manager, and external agencies (AR/PR) and contractors. You’ll develop and execute marketing strategies for brand growth, go-to-market campaigns, social media, and content. This role requires a blend of strategic leadership, creativity, and hands-on execution to drive growth and ensure all marketing initiatives align with the company’s objectives.
What You’ll Work On
- Brand Strategy & Execution
- Develop and implement a comprehensive brand strategy to enhance Vidyard’s market positioning and align with business objectives, driving lift in brand recall, pipeline generation for new and existing customers, and increased market share.
- Drive brand consistency across all channels by maintaining strong brand guidelines and ensuring uniformity in messaging, visuals, and tone of voice.
- Partner with product marketing, demand generation, sales, customer success, and other teams to align brand initiatives with go-to-market strategies and customer needs.
- Team Leadership & Collaboration
- Lead and mentor a team, including a Creative Lead, Content Manager, and various external contractors and agencies (AR/PR, social media).
- Create a collaborative environment that encourages creativity, accountability, and continuous improvement.
- Establish team goals, track performance, and provide guidance and support to drive results.
Content Strategy
- Develop and implement a content strategy that supports brand positioning, thought leadership, demand generation, and customer engagement goals
- Collaborate with the Content Manager to produce high-quality content such as blogs, whitepapers, eBooks, and other assets that align with the buyer's journey.
- Partner with our SEO team to create content for quality traffic and conversion rate improvements
- Work with external agencies or freelancers to enhance content production capabilities and expand the reach of content marketing efforts
- Analyze content performance using metrics to continuously improve and adapt the content strategy based on data-driven insights.
- Creative Development
- Oversee the creation of high-quality creative assets, including website content, digital marketing materials, social media content, videos, and presentations.
- Ensure all creative work aligns with brand strategy and supports the company’s growth and marketing objectives.
- Go-to-Market Campaigns
- Collaborate on go-to-market strategies for new product launches and major marketing initiatives to drive pipeline with the demand and product marketing teams.
- Work closely with your team and the marketing team to develop compelling campaigns that communicate the brand's value proposition, engage the target audience, and drive pipeline generation.
- Collaborate with cross-functional teams to align brand positioning with customer touchpoints across the buyer journey.
- Social Media
- Lead the social media strategy, driving engagement and increasing brand visibility across platforms for employees and executives.
- Guide social media contractors in content creation, scheduling, and monitoring to ensure alignment with the brand strategy.
- Actively monitor social media channels for customer feedback and conversations, responding appropriately to enhance brand reputation and engagement.
- External Communications & Public Relations
- Manage relationships with AR/PR agencies to elevate the brand's presence in the market through media placements, influencer partnerships, and industry events.
- Develop strategies for analyst relations, awards submissions, and other initiatives that build credibility and recognition in the market.
What You’ll Bring to this Role and Your New Team:
- 8+ years of content and brand marketing experience, in the B2B SaaS industry, with a proven track record of leading successful brand initiatives to drive growth
- 3+ years of experience managing a cross-functional team and external resources (agencies, contractors), with strong leadership and project management skills.
- Demonstrated ability to develop and execute strategic marketing plans that drive growth and brand awareness.
- Experience leading go-to-market campaigns and content development initiatives and strong understanding of social media best practices
- Experience working with PR, creative, and social agencies to deliver impactful campaigns
- Ability to track and measure brand performance, setting clear expectations for your team and hold them accountable to performance
- Excellent storytelling, verbal, and written communication skills, with the ability to convey brand value across different formats; confident presenting to an executive audience
Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess. We value candidates who own it, and if you’re relentlessly resourceful too, and you might be exactly who we are looking for.
As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.
What You’ll Love about Vidyard:
- Competitive pay
- Comprehensive, flexible benefits on day one
- Wellness allowance to spend on what's important to you
- Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
- Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
- Allowance to support your ongoing growth and development
- Parental leave top-up
- Paid volunteer hours
- Employee resource groups to empower and drive change at Vidyard and in our communities
- RRSP match
- Stock options
- Flexible holiday program
- Home office stipend
- Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.
Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at recruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.
