At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years, and we believe the best is yet to come!
Hasbro is seeking an exceptionally talented Director of Digital Marketing to lead our ambitious digital marketing strategy for our AAA console/PC video games. This outstanding opportunity allows you to foster vibrant gaming communities, drive meaningful engagement, and use social platforms to improve brand dedication and reach. You will play a crucial part in performance media, SEO, and CRM management to ensure coordinated and data-driven marketing efforts across all touchpoints.
At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our employees opportunities to build their individual capabilities, balance work and home, deliver excellence through teamwork and thrive personally. This enables us to deliver results in all aspects of our business.
A day in the life as a Director of Digital Marketing:
- Develop and implement a social media strategy for Hasbro's AAA titles, ensure consistent messaging, foster gaming communities, build influencer relationships, and align with broader marketing and feedback loops.
- Implement community engagement initiatives to deepen player connections, establish real-time management of feedback and trends, and build partnerships to expand Hasbro gaming communities' reach.
- Collaborate to run media campaigns, optimize content for search, and coordinate CRM strategies to drive user acquisition, engagement, and align with social and community efforts.
- Define and track key social media and community performance metrics using analytics to modify approaches as needed; report on community growth, engagement metrics, and player sentiment to provide actionable insights; and assess media spend and its value to optimize campaigns.
- Collaborate with cross-functional teams and foster external agency and partner relationships to ensure cohesive execution across all marketing channels.
What You'll Bring:
- 7-10 years of experience in social media, community management, or digital marketing, with at least 5 years leading teams in the video game industry.
- Deep understanding of gaming culture, trends, and the needs of AAA game players.
- Proven track record of building and growing engaged gaming communities across multiple platforms.
- Experience managing performance media campaigns and SEO/CRM strategies.
- Data-driven with experience using analytics tools (e.g., Google Analytics, Sprout Social, etc.) to measure success.
- Strong knowledge of digital advertising platforms, tools (e.g., Google Analytics, CRM software, SEO tools), and trends in the gaming space.
- Experience working cross-functionally with creative, product, and external agency teams.
- Excellent leadership, communication, and project management skills.
- Excellent verbal & written communication skills
- Evidence of ability to persuade, influence and negotiate
- Ability to write effective briefs including ability to probe and challenge
- Experience writing and delivering effective presentations
- Proficient in MS Office
Compensation Range, Currency USD:
- Starting Pay Range: $140,000
- Pay Range End: $271,100
Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
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