BizIQ is looking for a highly skilled, motivated Paid Social Media Ads Specialist to join our team. If you're an expert in Facebook/Instagram advertising with a passion for achieving exceptional client results, this role is ideal for you.
In this dynamic, fast-paced position, you'll strategize, execute, and evaluate social campaigns across platforms. Your expertise in paid social advertising will be key in optimizing campaigns and ensuring our clients' success.
We are hiring (100% remote) in the following states:
AZ, AL, AK, AZ, AR, CT, FL, GA, IL, IN, KS, MI, MN, MO, NC, NE, NJ, OH, OR, PA, SC, SD, TN, TX, VA
ABOUT THE COMPANY
At BizIQ, our mission is to accelerate business growth through innovative and affordable digital marketing solutions. We are a trusted Google Featured Partner, with a success record of helping over 36,000 small businesses enhance their online presence. Nationally recognized for our award-winning culture and listed on the Inc 5000 as one of the fastest-growing companies, we also hold an A+ BBB rating for ethical business conduct. With a vision to impact 150,000 businesses, our organization is built on a foundation of commitment to our core values: Growth Mindset, Results Oriented, Innovative, Inspirational, Accountable and Transparency.
OBJECTIVES
- Develop and execute comprehensive paid social media advertising strategies across platforms such as Facebook and Instagram.
- Conduct in-depth research and analysis to identify target audiences, trends, and competitor insights to inform campaign strategies.
- Create engaging and impactful ad copy, visuals, and CTAs to maximize campaign performance.
- Set up, monitor, and optimize ad campaigns to ensure maximum ROI and meet client objectives.
- Continuously track, measure, and report on campaign performance using data-driven metrics and KPIs.
- Stay up-to-date with industry trends, platform updates, and best practices in paid social advertising.
- Collaborate with cross-functional teams, including creative and content teams, to ensure campaign alignment and success.
- Provide strategic recommendations to clients based on campaign results and insights.
- Conduct A/B testing and experiments to optimize campaign performance and drive continuous improvement.
- Keep abreast of emerging trends and technologies in paid social advertising to stay ahead in the industry.
- Support Social Media team with other duties as assigned such as but not limited to: (organic social posts, boosted posts, etc.).
COMPETENCIES
- Strong expertise in Facebook and Instagram advertising, as well as other social media platforms. Have extensive experience running Brand Awareness, Traffic, Leads, and E-Commerce (Sales) Social Media Ad Campaigns.
- In-depth knowledge of paid social advertising strategies, best practices, and industry trends
- Proven track record of developing and implementing successful paid social media campaigns
- Proficiency in leveraging data-driven insights and metrics to drive campaign performance and achieve client goals
- Ability to analyze target audiences, conduct competitor research, and identify trends to inform campaign strategies
- Excellent copywriting and visual design skills to create engaging and impactful ad content
- Strong analytical skills and proficiency in using analytics tools to measure and report on campaign performance
- Experience with setting up, monitoring, and optimizing ad campaigns to maximize ROI and meet client objectives
- Ability to collaborate effectively with cross-functional teams and provide strategic recommendations based on campaign results
- Adept at conducting A/B testing and experiments to continuously improve campaign performance
- Stay updated with emerging trends and technologies in paid social advertising to stay ahead in the industry.
- Critical Thinking/Problem Solving - Learns quickly when facing new problems, is relentless at campaign success, open to change, improves, enjoys challenges, and finding solutions.
- Strong presentation skills - Effective in a variety of formal presentation settings.
EXPERIENCE AND EDUCATION
- 5+ years of relevant paid social media work experience
- Experience working with a variety of social media tools for lead generation, personas, analytics, content creation, etc.
- Experience in effectively utilizing Google Suite tools to enhance productivity and streamline tasks.
- Bachelor’s degree in marketing, or a related field, is a plus.
PHYSICAL REQUIREMENTS
- Prolonged periods sitting at a desk and working on a computer.
- Prolonged periods attending or presenting on video calls with camera on.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements.
COMPANY BENEFITS & PERKS
- Health Benefits: United Health Medical plans (with Company HSA Contribution), MetLife Dental plans, Vision plan, Life Insurance, Disability Insurance and more
- Paid Time Off: 15 days of PTO accrued annually, 6 paid holidays, plus 4 floating holidays
- Retirement Savings: 401K
- Parental leave: Inclusive and supportive parental leave policy
- Peer-to-peer Recognition: We call it BizBucks - a rewards program where you can receive weekly prizes Including Amazon gift cards or other prices.
- Award Winning Culture: A fun, energetic workplace, with a supportive atmosphere, no traveling required
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to a diverse and inclusive workplace, BizIQ values a staff reflective of our community. We hire talent at all levels, regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability. We actively foster inclusion within our company and in all interactions with clients, candidates, and partners.
