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Marketing Automation and Analysis Executive (Remote/Anywhere)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United Kingdom

Offer summary

Qualifications:

Experience with open source marketing tools., Proven experience in email marketing, preferably B2B., Proficiency in email automation platforms like Mautic., Degree in marketing or a related field., Awareness of data privacy laws..

Key responsabilities:

Manage and maintain the email automation platform.
Develop and optimize email marketing strategies.
Implement automated campaigns and personalized messaging.
Analyze email marketing metrics for performance improvement.
Collaborate with teams to create engaging email content.

Collabora SME https://www.collabora.com/

51 - 200 Employees

See more Collabora offers

Job description

We are seeking a Marketing Automation and Analysis Executive to manage and implement our email marketing strategies, analyse market data and the result of our marketing activities. You will be responsible for maintaining our email automation platform, creating, executing and optimizing email marketing campaigns to drive engagement, conversion, revenue and reporting on the effectiveness of the team’s marketing activities.

Your expertise in email marketing automation platforms and your ability to analyse data will be critical in ensuring our marketing efforts are targeted, personalized, and effective. You will work closely with teams across the business including marketing, design and development, to deliver impactful email campaigns that align with our brand values and objectives, and report on other marketing activities.

Areas of Focus

Manage and maintain our open source email automation platform (we currently use Mautic)

Develop and execute email marketing strategies, including planning, segmentation, creation, scheduling and optimization of email campaigns

Implement and manage automated email marketing campaigns, including trigger-based emails, drip campaigns and personalized messaging

Segment and target email lists based on customer behaviour, demographics and preferences in order to optimise campaign effectiveness

Monitor and analyse email marketing metrics such as open rates, click-through rates, conversion rates, and overall engagement, in order to measure campaign performance and identify areas for improvement

Collaborate with cross-functional teams to create engaging email content including copy, graphics and CTA’s to create visually appealing and impactful emails that align with brand guidelines

Ensure compliance with email marketing best practices and regulations to maintain a high standard of data privacy and security

Collaborate with the marketing team to integrate email campaigns with other marketing channels such as social media and content marketing, in order to ensure consistent messaging and maximize campaign impact

Stay up to date with industry trends, emerging technologies, and best practices in email marketing automation to continually improve campaign performance and deliver innovative solutions

Provide regular reports and insights to stakeholders on marketing activities, highlighting key findings and recommendations for optimisation

Regularly review and analyse competitor content across their marketing platforms and report back to the marketing team with potential strategies to implement

Competencies

Previous experience with Open Source Marketing Automation Tools: e.g.. Mautic

Proven experience in email marketing, preferably in a B2B environment

Proficiency in email marketing automation platforms, ideally Open Source

Experience in segmenting and targeting email lists based on user behaviour, demographics and preferences

Strong understanding of email marketing best practices, compliance regulations and data privacy laws

Analytical mindset with the ability to interpret data and make data-driven decisions

Good understanding of design principles and the ability to collaborate effectively with designers

Excellent written and verbal skills in English with the ability to create compelling email copy

Attention to detail whilst handling multiple projects simultaneously

Based within +/- 3 hours of UK time zone

Ideal Experience

Degree in marketing, communications or a relevant technical field

Passion for Open Source and a good understanding of the Open Source community

Awareness of the office document creation competitive landscape

Experience with FLOSS tools and and/or the Linux Desktop

Experience working remotely

This is an ideal role for somebody who has experience in creating, executing and managing email campaigns and automations, the ability to maintain an open source email automation platform and has an analytical mindset.

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