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Public Relations Specialist

Remote:

Full Remote

Contract:

Freelance

Experience:

Mid-level (2-5 years)

Work from:

New York (USA), United States

Offer summary

Qualifications:

Bachelor's degree in communications, English, journalism or marketing preferred, Experience in B2B or healthcare communications, Strong understanding of healthcare trade media.

Key responsabilities:

Identify media opportunities and stories for Client Health
Draft and edit public relations documents
Manage media lists, research, and reporting
Handle incoming media requests and monitor coverage
Collaborate with teams on content calendars and manage campaign deliverables

APN Consulting Inc. Information Technology & Services SME https://www.apnconsultinginc.com/

201 - 500 Employees

See more APN Consulting Inc. offers

Job description

APN Consulting has an immediate need for a direct client requirement:
Job Title: Public Relations Specialist
Location: Remote (EST or CST preferred, but open to all)
Duration: 12 months

Public Relations Specialist – B2B:
Client is looking for a Public Relations Specialist to help increase the visibility of commercial and B2B news through business announcements, client news, executive thought leadership campaigns, and external content development. You'll work with the Associate Director, Public Relations, the Communications team, and agency partners to execute corporate communications campaigns and support business initiatives across the USGH and HHS business units.

Responsibilities include:

Mine innovative stories and identify media opportunities for Client Health's core business areas based on news cycles, healthcare trends and business objectives
Support the drafting and editing of public and executive facing public relations documents including press releases, fact sheets, interview messaging and briefing materials
Generate and maintain media lists including contacts and subscriptions, conduct relevant industry research, and compile summary reports for campaigns
Manage incoming media requests and triage appropriately; monitor B2B and commercial media coverage
Partner with peer Comms teams, cross-functional internal teams, and agency partners to build content calendars to support business unit priorities, announcements, and external engagements
Manage deadlines and deliverables for summation reports of campaigns, media activities, interviews, and content for commercial and B2B.

Core competencies :

Public relations – ideally healthcare or another B2B regulated environment
Strong understanding of healthcare trade media landscape and B2B outlets
Attention to detail, while running with multiple projects simultaneously
Solid time management skills with a proven ability to meet deadlines.
Clear and confident written and oral communication
Great project management and time management skills
Flexible mindset and enjoys a fast-paced environment
Strong desire for on-the-job learning and growth

Candidate Profile

B2B and/or healthcare industry communications experience
Exceptional aptitude shaping an effective message and telling a compelling story
Highly collaborative team player
Flexibility and energy to confidently adapt to changing circumstances and priorities
Intellectual curiosity to see and explore new possibilities, and creatively problem solve
A self-starter with a can-do/entrepreneurial, impact-driven, and accountable mindset
Strong communication skills that facilitate clear and effective information sharing
Bachelor's degree in communications, English, journalism or marketing, preferred