Shopify Landing Page Designer and Copywriter

Job Title: Shopify Landing Page Designer and Copywriter

Location: Remote

Work Shift: US time zone
Working Hours: 20 hours per week (Part-time)

Job Description:

The Shopify Landing Page Designer and Copywriter will be responsible for designing and developing high-quality landing pages on Shopify that are both visually appealing and effective in driving sales. The ideal candidate has a strong background in copywriting, design, and user experience, with the ability to work quickly and efficiently. You should be able to seamlessly integrate copy, visuals, and CTAs to create pages that are optimized for both aesthetics and performance.

Key Responsibilities:

• Design and build conversion-focused landing pages on Shopify, using custom code or page builder tools like Shogun, Zipify, or PageFly.
• Write clear, engaging, and persuasive copy for landing pages, emphasizing product value, benefits, and features to drive conversions.
• Create visually compelling page layouts with strong UX design principles, ensuring all elements of the landing page (images, buttons, fonts) align with brand guidelines.
• Conduct regular A/B tests on landing pages to improve conversion rates and optimize design elements, CTAs, and copy for maximum performance.
• Ensure that all landing pages are fully responsive and optimized for mobile devices.
• Monitor landing page performance using tools like Google Analytics or Hotjar and provide recommendations for continuous improvement.
• Work closely with the marketing, product, and creative teams to align landing page content with overall brand and campaign strategies.

Requirements

• Proficient in creating and managing landing pages within the Shopify platform, with experience using Shopify's Liquid templating language.
• Strong writing skills with experience crafting persuasive sales copy that speaks to diverse audiences and drives conversions.
• Solid understanding of graphic design principles and experience using tools like Adobe Creative Suite (Photoshop, Illustrator, XD) or Figma to create engaging layouts.
• Ability to create intuitive, user-friendly designs with a strong understanding of user behavior and e-commerce best practices.
• Knowledge of SEO best practices to ensure landing pages are optimized for search engines and can drive organic traffic.
• Experience using Shopify page-building apps like Shogun, Zipify, or PageFly to create fast, effective landing pages.
• Familiarity with conversion rate optimization (CRO) techniques and tools such as Google Analytics, Optimizely, or similar platforms to track page performance and experiment with different layouts, copy, and CTAs.
  

Preferred Qualifications:

• Experience in e-commerce marketing or direct response marketing.
• Strong portfolio of landing page designs and copy that have demonstrated successful conversions.
• Knowledge of HTML, CSS, and Liquid for deeper customization within Shopify.
• Previous experience in fast-paced e-commerce environments or startups.