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Senior Director Strategic & Integrated Marketing

Remote: 
Full Remote
Contract: 
Experience: 
Expert & Leadership (>10 years)
Work from: 

Offer summary

Qualifications:

12+ years of experience in marketing, Proven track record in customer engagement strategies, Exceptional strategic-thinking and problem-solving skills, Strong leadership and team management abilities, Excellent communication and interpersonal skills.

Key responsabilities:

  • Develop and execute omni-channel marketing strategies
  • Monitor and measure marketing campaign effectiveness
  • Allocate marketing budget to support business goals
  • Lead and grow a high-performing marketing team
  • Collaborate with cross-functional teams for integration
GeneDx logo
GeneDx Biotech: Biology + Technology XLarge https://www.genedx.com/
1001 - 5000 Employees
See more GeneDx offers

Job description

Senior Director Strategic & Integrated Marketing

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

GeneDx is seeking a dynamic and experienced Senior Director of Strategic & Integrated Marketing to lead and execute our omni-channel marketing strategy. This individual will have a deep understanding of our key audiences, their behaviors and mindsets, and activate engaging content and campaigns to drive influence for desired behavior changes while increasing brand awareness and authority.  

Key Responsibilities: 

  • Translate audience insights into actionable strategies and tactics to develop and execute comprehensive omni-channel marketing strategies engaging key audiences and delivering against business objectives 
  • Leverage strategic-thinking and problem-solving skills to achieve business goals in a customer-centric, innovative, and value-driven manner. 
  • Bring a relentless drive and curiosity to assess and define the key value drivers, brand narrative, and messaging and positioning frameworks to attract, convert and retain customers across our key audience segments. 
  • Monitor and measure marketing campaign effectiveness, identifying opportunities for optimizations, and establishing reporting cadence and channel for relevant metrics updates. 
  • Ensure the marketing budget is allocated properly to conserve resources while attaining marketing and business goals. 
  • Lead, support and grow a high-performing marketing team, ensuring teammates have the information and resources needed to be successful in their roles. 
  • Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts. 
  • Stay up to date on industry trends and best practices to continuously enhance marketing strategies. 

Qualifications: 

  • 12+ years of experience in marketing, with a strong focus on omni-channel strategies. 
  • Proven track record of designing and executing successful customer engagement strategies. 
  • Exceptional strategic-thinking and problem-solving skills. 
  • Strong leadership and team management abilities. 
  • Excellent communication and interpersonal skills. 
  • Ability to communicate in a strong, clear, simple and compelling manner to drive impact and influence 
  • Ability to thrive in a fast-paced and ambiguous environment while adapting to a rapidly growing organization. 

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Science - Minded, Patient - Focused. 

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most. 

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE

  • High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
  • Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

CLINICAL EXPERTISE

  • Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
  • Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
  • Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.

Learn more About Us here.

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 Benefits include:

  • Paid Time Off (PTO)
  • Health, Dental, Vision and Life insurance
  • 401k Retirement Savings Plan
  • Employee Discounts
  • Voluntary benefits

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.

Required profile

Experience

Level of experience: Expert & Leadership (>10 years)
Industry :
Biotech: Biology + Technology
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Team Management
  • Strategic Thinking
  • Leadership
  • Problem Solving
  • Verbal Communication Skills

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