Content Creator/Producer

Job Title: Content Creator/Producer

Location: Remote

Work Shift: US time zone
Working Hours: 20 hours per week (Part-time)

Job Description:

As the primary content creator, you will be responsible for ideating, shooting, and editing high-volume, quick-turn content with a particular focus on producing "ugly ads." These ads prioritize authenticity and performance over high production value, resonating more effectively with audiences.

Key Responsibilities:

• Produce a high volume of video content and still images for Meta ads, including quick product videos, native-feel photos, and UGC-style posts that cater to the platform's algorithm.
• Create authentic, low-production-value content that resonates with audiences, echoing insights from the "Ugly Ads" episode, while ensuring quick turnaround times.
• Stay up-to-date with social media trends to inspire fresh content ideas and keep the brand relevant.
• Rapidly produce, edit, and iterate on content based on real-time performance metrics and feedback, adapting designs and visuals quickly to optimize for conversions.
• Work closely with the Creative Director to ensure all content aligns with the overall creative strategy and branding.
• Plan, schedule, and manage content across social media platforms like Instagram, Facebook, TikTok, and LinkedIn.
• Respond to audience feedback and engage with followers to enhance brand interaction and build community.
• Optimize posts for maximum reach and engagement, ensuring content resonates with target audiences.
• Utilize analytics tools (Google Analytics, social media insights) to monitor content performance, track engagement, and adjust strategies as needed.

Key Themes:

• Data-Driven Decision Making: Comfort in using data to inform creative strategy, from testing new hooks to adapting designs based on audience response.
• High-Volume, Low-Cost Content: Emphasis on producing a high volume of content with a low budget, focusing on authenticity and fast iteration over high production value.
• Direct Response Focus: Alignment on direct response advertising, concentrating on campaigns designed to generate immediate conversions, while embracing bid caps to maintain cost efficiency.

Requirements

• Strong knowledge of social media platforms and trends, with the ability to quickly produce content using minimal equipment (e.g., phone, Canva).
• Basic video editing skills and familiarity with creating content for social media ads.
• Experience with Meta ads is a plus.
• Ability to work under tight deadlines and iterate content based on performance data.
• Excellent communication and collaboration skills to work closely with marketing and creative teams.
• Proven experience as a content creator or producer, focusing on generating social media content.
• Strong writing, editing, and communication skills.
• Familiarity with social media management tools like Hootsuite or Buffer.
• Knowledge of SEO best practices and an understanding of how to optimize content for performance.