Manager, Global Marketing Communications (New Equipment)

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Join the Otis family where collaboration, innovation, and empowerment help each individual and the company reach new heights.

Key Responsibilities

• Define global Marketing and Communication (Marcomm) strategy and implement the communications plan for Otis key New Equipment products and solutions which aligned with the business and brand strategies

• Create the narratives for Otis key New Equipment products & solutions

• Develop and execute integrated Marcomm campaigns and programs that deliver on the products value propositions, leveraging external digital media platforms (with a clear focus on otis.com) and partnerships to amplify and strengthen Otis New Equipment products visibility and positioning

• Partner with the Digital Marketing team to identify the target audiences for the New Equipment solutions and preferred channels to reach them; Build efficient messaging and produce creative impactful visual and written assets to support the campaigns; Continuously improve the efficiency of Otis Digital Marketing campaigns based on performance analysis and benchmarking

• Design the event strategy for New Equipment, leverage the presence of Otis at key third-party trade/customer events and the organization of proprietary customer events

• Support the External Comms COE to execute thought leadership programs through the creation and distribution of point of views content relating to New Equipment

• Based on the global ranking of events & conferences produced each year with the Sales & Marketing teams, support the Region Communications Leaders & teams to organize their regional/local trade and proprietary events (logistics, contents and amplification) where New Equipment products are featured; identify and support high profile speaking opportunities related to New Equipment in their geography

• In collaboration with the reporting / metrics manager, drive the overall New Equipment Marcomm plan with clear set of KPIs/metrics and adjust course as necessary based on performance. Leverage data to consistently improve efficiency

• Monitor Competitors’ Marcomm communication on New Equipment and provide adequate reporting and recommendation to drive continuous improvement

Requirement

• Bachelor’s degree in Marketing/ Mass Communication or related disciplines

• Min. 8 years of relevant experience with strong communications expertise in several domains (Brand, PR, Medi and etc.) in international environment, with superior oral/presentation and written communications skills in English

• Creative thinking, able to tailor communication methods to customer’s requirement

• Ability to popularize technical concepts, identify and articulate the strengths of a product or service, and create clear and concise content in various formats (written, audiovisual)

• In-depth knowledge of product communications principles, storytelling techniques, and creative execution with a track record of driving successful campaigns in international environment

• Ability to develop and execute comprehensive and creative product communications strategies across several geographies

• Good analytical skills

• Strong project management capabilities

• Culturally sensitive, easily adapts to and understands different cultures

Apply today to join us and build what’s next!