Director, Creator Communications

About the role…

The Director of Creator Communications will be responsible for leading ShopMy’s at-scale communication efforts with our 60,000+ creator community. This individual will own and execute our creator communication strategy, ensuring we maintain a proactive presence with the creators on our platform, through various outreach initiatives and channels. These efforts will include educating creators on the full extent of ShopMy's offerings, highlighting new features and product launches, bringing awareness to new brand partners and available commission rates, and providing thought leadership on how creators can maximize their success on the platform. The ideal candidate is a strategic thinker with a strong grasp of ShopMy's value to creators, knowing how, when, and where to engage for maximum impact. Exceptional organizational, copywriting, and communication skills are essential to deliver compelling messaging that inspires and further activates our creator base.

Roles and responsibilities…

• Develop and lead a comprehensive communication strategy to engage and educate creators, with a focus on driving GMV expansion through proactive outreach and tailored messaging
• Oversee the planning and execution of communication initiatives aimed at keeping creators informed of how they maximize their earnings with ShopMy (e.g., frequent newsletters, push notifications, website content, tailored messaging to various creator segments)
• Create and maintain a library of on-demand educational resources such as guides, tutorials, and best practices to empower creators on the platform
• Manage the creation of all copy and assets for creator communications, ensuring materials are optimized for the target audience
• Continuously monitor the effectiveness of communication efforts, using data and feedback to refine strategies and improve engagement and conversion rates
• Collaborate closely with cross-functional teams, including Marketing, Product & Engineering and Creator Strategy, to align communication and education efforts with broader company objectives and ensure consistency in messaging
• Innovate ways for ShopMy to engage, support, and elevate our creator network. Address feedback, bugs, and common user issues, and relay these insights to relevant internal teams
• Manage and develop team associates, focusing on their career growth and development

Our non negotiables….

• Proven experience (6+ years) in communications, content strategy, product marketing, or a similar role, ideally within a high-growth technology or digital platform environment.
• Degree in English or other writing-heavy curriculum strongly preferred
• Demonstrated success in driving engagement and revenue growth through strategic communication initiatives
• Exceptional copywriting and storytelling skills, with a strong portfolio showcasing the ability to create compelling content across multiple channels
• Strong organizational skills with the ability to manage multiple projects simultaneously and prioritize effectively
• A strategic thinker with a data-driven mindset, capable of leveraging insights to continuously improve communication efforts
• Exceptional design sensibility with the ability to collaborate effectively with designers and provide direction on visual assets
• Passion for the creator economy and a deep understanding of the challenges and opportunities faced by creators
• Ability to synthesize, coach, and communicate with a diverse set of clients
• Comfort using learning & enablement technology (Canva, Figma, Microsoft Suite, Google Docs, Loom, PopSQL)