Senior Manager of Lifecycle Marketing

Company Overview: 

Skin Clique (SC) is a nationwide leader in personalized, in-home aesthetic care, offering expert treatments from board-certified providers. Through comprehensive skin evaluations and long-term treatment plans, Skin Clique integrates skin health into the broader wellness conversation. As the only practice with a certified curriculum for in-home aesthetic medicine, they prioritize expert care and overall skin health to deliver medical-grade results directly to clients. This innovative approach positions Skin Clique at the forefront of delivering high-quality aesthetic services as an essential part of overall wellness. 

About the Position: 

The Lifecycle Marketing Manager will be instrumental in planning the strategy and execution of email and SMS marketing, loyalty programs, UGC initiatives, and other digital tactics to engage, retain, and delight our patients. This role requires a deep understanding of marketing automation and personalization, the technology that enables those automations, as well as the ability to collaborate across teams to build and optimize customer journeys. The ideal candidate is data-driven, creative, and highly skilled in managing lifecycle marketing channels to drive growth and engagement.

Responsibilities:

• Email & SMS Marketing: Support the development and execution of personalized email and SMS marketing campaigns using HubSpot. Focus on automation, segmentation, and personalization to drive engagement and revenue.
• Loyalty Programs: Assist in auditing and relaunching Skin Clique’s loyalty program, continuously optimizing it to drive repeat purchases and long-term customer retention.
• User-Generated Content (UGC) & Reviews: Collaborate on initiatives that engage customers through UGC, such as reviews and social media content, working with cross-functional teams to amplify authentic customer voices.
• Patient Journey Optimization: Optimize customer flows, from acquisition to purchase and retention. Ensure seamless customer experiences that support our brand promise.
• E-commerce Customer Experience: Own and optimize the e-commerce experience via shopify, ensuring a seamless journey from marketing campaigns to online conversions, while collaborating with web and product teams to enhance the patient’s digital purchasing experience and drive revenue growth.
• Patient Insights & Analytics: Use data from HubSpot, PowerBI, Zenoti, Shopify, and other platforms to gain insights into customer behavior, identify at-risk segments, and develop targeted retention campaigns. Provide actionable reports and insights to inform future strategies.
• Engagement Metrics: Track and report on the effectiveness of engagement initiatives, using KPIs such as open rates, click-through rates, conversions, and customer lifetime value to measure success and drive continuous improvement.
• A/B Testing and Experimentation: Lead A/B testing and experimentation to optimize email and SMS marketing campaigns, using data-driven insights to refine strategies and improve engagement.
• Customer Feedback Loops: Collaborate with customer service and clinical teams to gather patient feedback, integrating insights into lifecycle marketing strategies to enhance patient experience and satisfaction.
• Omnichannel Experience: Ensure a cohesive patient journey across multiple touchpoints, including email, SMS, social media, and in-home services, for a seamless omnichannel experience.
• Compliance and Privacy: Maintain strict adherence to privacy regulations and compliance requirements across all communications, safeguarding patient data while ensuring marketing practices align with healthcare standards.
• Hyper-Personalization: Build a patient-centric program rich in value for our community, delivering hyper-personalized marketing messages that efficiently drive revenue and deepen customer relationships.

Requirements

• Proven experience managing email marketing programs for 3-5 years, with SMS marketing management a strong plus.
• Experience managing and optimizing the e-commerce journey, from acquisition to conversion, using data-driven insights to improve the overall digital experience and drive revenue.
• Expertise in marketing and automation platforms such as HubSpot, Zenoti, Zendesk, Shopify, or similar tools.
• Proficiency in data analytics platforms (GA4, Shopify, PowerBI) to drive customer acquisition and retention strategies.
• Strong understanding of and appreciation for consumer feedback, segmentation, and behavior to inform targeted marketing strategies.
• Experience in running A/B tests and using experimentation frameworks to optimize marketing campaigns and improve engagement metrics.
• Knowledge of CAN-SPAM, CASL, GDPR, and email deliverability best practices.
• Exceptional attention to detail, with the ability to review content for accuracy and ensure all marketing communications meet Skin Clique’s brand standards.
• Collaborative mindset, with experience working cross-functionally with provider, creative, customer service, and clinical teams.

Additional Qualifications:

• Experience in lifecycle marketing within the beauty, wellness, or healthcare industries.
• Knowledge of current email and SMS marketing trends, including best practices for automation, personalization, and engagement.
• Experience managing or optimizing loyalty programs and other consumer engagement initiatives.
• Knowledge of building and executing omnichannel marketing strategies that integrate email, SMS, social media, and website touchpoints to create a cohesive customer experience.
• Strong understanding of patient privacy regulations (HIPAA or equivalent) and how they impact marketing in healthcare-related fields.

Benefits

This is a 1099 3-month contract paid hourly at 40 hours per week, with the opportunity to extend afterward. There are no employer-paid healthcare benefits available.

Skin Clique is an equal opportunity employer committed to diversity, equity and inclusion and we encourage applications from members of all underrepresented groups, including those with disabilities. We will accommodate applicants' needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require.