Content Marketing Specialist / Strategist 🇫🇮🇬🇧

Maybe you’ve noticed that a lot of the B2B companies out there are lost with their marketing.

Some mistake Business to Business for Boring the Buyers. Others are confused about why they exist and who should care. And then there are the ones that think copywriting and content are things anyone can do well, at least with AI…

We don’t blame them – B2B marketing is not easy. But we also won’t have any of that.

These companies need clear thinking. They need a sharp pen. They need someone to make sense of their value to customers, and they need that someone to communicate that to the market in a way that generates awareness, demand, and money.

They need you, which means we need you.

We’re looking for a content professional with solid experience in marketing, ideally from an agency or an inhouse role at a B2B tech company.

You should have experience in planning, creating, and distributing marketing content that is based on customer understanding, data, and business goals. You need to be fluent in creating content and communicating ideas in both Finnish and English. Most of all, we expect you to enjoy and excel at clear, creative, and critical thinking.

The job

You will be the one making sure that your customers’ content efforts match their strategic priorities. You will get hands-on with content planning and creation, whether it’s writing blog posts, customer reference stories and guides, refining key messages, or concepting webinars, podcasts, video content – you name it. You will also report on content & SEO performance and draw insights that help your customers get better sprint by sprint.

As a Content Marketing Specialist / Strategist your responsibilities will revolve around three key areas:

1. Content marketing strategy & planning

You will develop, prioritize, and oversee the execution of content strategies. You’ll typically work with 3-4 of our B2B tech clients at once.

2. Marketing operations & analytics

You will execute tactical marketing tasks as outlined in the sprint plans and analyze the results. You’ll report on what’s working, what isn’t, and propose next steps backed by data.

3. Service delivery & customer communication

You will ensure each sprint runs smoothly, keeping both the client and internal team aligned on goals, progress, and outcomes.

Specialist or Strategist?

Your experience in B2B content marketing, agency work, and the B2B tech/SaaS field will determine whether you join us as a specialist or a strategist. As a specialist, you'll receive more support and work with smaller clients compared to the strategist role. Strategists are also expected to lead customer accounts.

What we expect from you

• Strong Finnish and English skills – You don’t have to be a native speaker, but you need to be fluent enough to craft narratives that flow in the right tone of voice.
  

• Well-rounded content marketing experience – You know how to use various content formats and distribution channels to drive results.
  

• B2B marketing experience – You understand different business models and how to align content with a complex buyer’s journey.
  

• Strategic approach – You view content as more than individual pieces and are comfortable conducting research to identify the right course of action for the customer’s content marketing efforts.
  

• SEO knowledge – You are able to base content plans and recommendations on sound keyword research, using tools like Semrush and Google Search Console.
  

• Great project management and communication skills – You know how to keep projects on track and communicate effectively with clients and internal teams, whether it’s weekly customer meetings, workshops, or retrospectives.
  

• Solid self-management – No one will micromanage your work, so succeeding in this fast-paced role requires realistic planning and good prioritization skills.

You get extra points for

• Experience and/or interest in graphic or visual design, including video.
  

• Experience and/or interest in UX design.
  

• Experience and/or interest in experimenting with AI to shape best practices.
  

• Experience working with HubSpot.
  

• Additional professional proficiency level language skills
  

• Something that wasn’t mentioned here? Content doesn’t live in a vacuum – tell us about your special skills and experience, even if it’s unrelated on the surface.

Your success will be measured by

• Customer satisfaction and ability to achieve the goals set for the collaboration.
  

• Customer retention and profitability.

• Feedback from your colleagues.

Additional info & how to apply

• Timeline – We’re ready to hire as soon as we find the right fit.
• Location – Work from anywhere with a reliable internet connection, as long as you can operate in the Helsinki timezone (EET). You can also work from our office in Malmi, Helsinki, if that’s your preference. 100% remote work is ok if that's what you prefer.
• Salary – Your salary will be based on experience and skills, and is typically between 3800€ and 4700€ per month for people working in a similar role.
• Recruitment process – Expect two interview rounds, a homework assignment (incl. presenting your work) and a meeting with your future team.
• Apply – Please include varied work samples in your application.
• For any questions, feel free to contact Inka Kaislalampi via LinkedIn or email.