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User Acquisition Media Buyer (5-6 month contract)

Remote:

Full Remote

Contract:

Fixed term

Experience:

Mid-level (2-5 years)

Work from:

New York (USA), Texas (USA), United States

Offer summary

Qualifications:

2-4 years in performance marketing, Experience with mobile app campaigns, Strong analytical skills, Familiarity with analytics and attribution, Hands-on experience in media buying.

Key responsabilities:

Plan, buy, and optimize acquisition campaigns.
Analyze campaign effectiveness across channels.
Launch new creatives based on performance.
Support user acquisition in new markets.
Produce reports and provide insights.

Bumble Inc. SME https://team.bumble.com/

501 - 1000 Employees

See more Bumble Inc. offers

Job description

Bumble Inc. is the parent company of Bumble, Badoo, Fruitz and Official. The Bumble platform enables people to build healthy and equitable relationships, through kind connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Official is an app for couples that promotes open and honest communication between partners and was founded in 2020.

Bumble is seeking a User Acquisition Media Buyer to join the team for a contract of 5-6 months. In this role, you will be responsible in planning, purchasing, and optimizing user acquisition campaigns across our diverse portfolio of apps. Your analytical skills will be crucial as you assess campaign effectiveness across multiple channels and geographies, ensuring we meet and exceed our KPIs. If you are passionate about data-driven marketing and eager to explore innovative strategies for user growth, we invite you to apply and make a significant impact on our brand’s success.

The UA team at Bumble Inc is responsible for the paid acquisition efforts for all of our apps globally. We are a kind, talented and international team that focuses on driving users and revenue growth by innovating with creative and analytical thinking.

We are looking for a someone to support media buying (Meta, Tiktok, Snapchat, Google ACi, ASA and Programmatic) for Bumble Inc’s portfolio of apps across different markets with a focus on user acquisition, retention and revenue growth.

The right candidate should be someone with extensive experience in media buying across all channels for app first companies.

What you'll be doing

Be responsible for planning, buying, and optimizing user acquisition campaigns across various channels for different apps under the Bumble Inc portfolio

Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs

Launch new creatives and optimise creative mix based on performance by channel and geo

Support the launch and expansion of user acquisition in new, exploratory markets and channels using competitive and market intelligence

Be responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations

Propose and implement test strategies to unlock further growth for all of the apps

About you

2-4 years of proven experience in performance marketing and/or mobile user acquisition

You have hands-on experience managing mobile app campaigns on Tiktok, Meta, Google ACi and programmatic

You have strong analytical skills with the ability to make data-driven decisions

You have experience leveraging acquisition channels to drive revenue/user acquisition growth

You have experience working within a distributed team across different geographies

You have direct experience with analytics and attribution solutions, with exposure to data visualization and BI tools