At Genmab, we’re committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.
The Role
The Genmab Market Access Marketing Director will be responsible for advancing the overall market access marketing strategy and supporting tactics for a future oncology product in Women’s Health. The role will work across the Global and US Market Access organizations to ensure that all Market Access segments (Field Execution teams, Strategic Pricing & Contracting, Patient Services & Support Teams, Trade & Distribution), as well as CORE (COE Real-World Evidence & Epidemiology), Market Access Alliance team members, Medical and Marketing, are consulted and remain an integral part of strategic development. Additionally, this role will ensure that key market access tactics are executed against the broader affected organization (i.e., Marketing, Sales, and Insights & Analytics). The overarching goal is to ensure that Genmab medicines are positioned for best product access across the US Healthcare Ecosystem so that we can help people who need our medicines get them.
This role will develop the primary market access resources for the Market Access account team and activities instrumental to the brand's success, including the ongoing development and integration of RWE (Real World Evidence) into Value Proposition presentations, access programs, and collateral. This person will partner with Market Access, CORE, and Marketing teams to strategize on the approach across segments to ensure optimal access and GTN (gross to net). The role will also ensure that payer and reimbursement strategies are aligned across the brand and portfolio. In collaboration with Market Access and Training, the role will ensure that the customer-facing teams are appropriately trained and resourced on current strategies for the asset.
Responsibilities
Developing the annual and/or quarterly Market Access product-specific strategic planning and partnering with all Market Access segments, Marketing functions, Finance, and Global Partners to ensure strategic and tactical efforts are aligned for brand planning with a focus on specific Market Access customer needs
Developing access-focused strategic resources for Population Health Decision Makers for Market Access account teams, including economic resources, value propositions, competitive intelligence, and objection handlers by engaging with Corporate Account Directors, Payer Account Directors, CORE, Health Economic Outcome Liaisons and other business partners to integrate data and knowledge into our strategic planning and execution of market access strategies across the organization
Creating and implementing communication and training plans consistently for Market Access tactics across segments
Directing the development of critical market research including the development of qualitative and quantitative areas of study, and deciding fundamental go-to-market principles to achieve the best product commercialization
Creating trusted and collaborative relationships among Market Access, and all Cross-Functional Partners
Master the Genmab Veeva PromoMats process, including strong partnerships with reviewers, understanding of compliance guidelines, Market Access execution SOPs (Standard Operating Procedures), FDA (Food and Drug Administration) marketing policies, and vendor payment systems
Requirements
Bachelor’s Degree in sciences or business, MBA preferred.
Minimum of 10 years of payer/access marketing experience
Command of various Market Access customer types, formulary decision makers, FDAMA/21st Century Cures Act, Patient Services, Reimbursement Policies, Federal/Government stakeholders
Success in the areas of commercial pharmaceuticals and a track record of execution and results
Experience working with Payers, IDNs (Integrated Delivery Networks) and Corporate Accounts is desirable
Deep understanding of the specialty and oncolytic therapeutics, including DRGs (Diagnosis Related Group), specialty distribution, and GPO (Group Purchasing Organization) dynamics
Demonstrated experience in launching new products and building Pre-Approval Information Exchange (PIE) presentations
Experience in identifying market trends and implications
Strong collaboration and communication skills with internal and external stakeholders
Dynamic leadership qualities that foster trust and empowerment of team members
Understanding of the Oncology marketplace and key considerations of the US market environment for Hematology and solid tumors, including patient journey and physician reimbursement
Strong interpersonal, communication, and analytical skills combined with an ability to successfully collaborate across matrix organization
Ability to work cross-functionally and on multiple projects simultaneously
Experience in marketing operations, pharmaceutical promotional, and digital marketing; agency or brand team experience with creating content and shepherding through the approval process.
History of consistently meeting deadlines and managing multiple projects with potential interdependent findings and deadlines
Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of high-performance results
Prior joint venture, co-promote, co-marketing experience desired
Where you will work: The role is hybrid – 3 days in our Princeton, NJ office. The position requires 20% travel as needed by the business (domestic and/or international).
For US based candidates, the proposed salary band for this position is as follows:
$176,250.00---$293,750.00
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as bonuses.
About You
- You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatment
- You bring rigor and excellence to all that you do. You are a fierce believer in our rooted-in-science approach to problem-solving
- You are a generous collaborator who can work in teams with diverse backgrounds
- You are determined to do and be your best and take pride in enabling the best work of others on the team
- You are not afraid to grapple with the unknown and be innovative
- You have experience working in a fast-growing, dynamic company (or a strong desire to)
- You work hard and are not afraid to have a little fun while you do so
Locations
Genmab leverages the effectiveness of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are designed as open, community-based spaces that work to connect employees while being immersed in our state-of-the-art laboratories. Whether you’re in one of our collaboratively designed office spaces or working remotely, we thrive on connecting with each other to innovate.
About Genmab
Genmab is an international biotechnology company with a core purpose guiding its unstoppable team to strive towards improving the lives of patients through innovative and differentiated antibody therapeutics. For more than 20 years, its passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational research and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, next-generation immune checkpoint modulators, effector function enhanced antibodies and antibody-drug conjugates. To help develop and deliver novel antibody therapies to patients, Genmab has formed 20+ strategic partnerships with biotechnology and pharmaceutical companies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO™) antibody medicines.
Established in 1999, Genmab is headquartered in Copenhagen, Denmark with locations in Utrecht, the Netherlands, Princeton, New Jersey, U.S. and Tokyo, Japan.
Our commitment to diversity, equity, and inclusion
We are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success. No applicant shall be discriminated against or treated unfairly because of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, or genetic information. Learn more about our commitments on our website.
Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).
Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.
