Product Marketing Manager, Platform
Remote, Bangalore or Pune, India
Overview
We seek a Product Marketing Manager to join our team and help position Legion’s industry-leading AI-driven WFM platform and technology. The successful candidate will develop and execute product marketing strategies and build content highlighting Legion’s innovations, strategic position, differentiators, and value derived from our AI-driven technology You will also position the value and extensibility of the Legion Platform. You will become the go-to product marketing expert on Legion AI and supporting technology to ensure we tell a clear and consistent story across all our marketing and sales channels.
The ideal candidate is passionate about AI, and has a keen ability to translate technical concepts into value for stakeholders. Strong writing skills are required.
Key Deliverables and Outcomes
Increase Product Voice in the Market
- Amplify our voice in the market about our platform and technology, including how AI is applied to workforce management and the concrete business outcomes Legion’s platform delivers.
- Communicate Legion’s product vision, technical details, positioning, and messaging to internal and external stakeholders across all departments and organizational layers, including C-suite executives.
- Tell our product story through polished presentations and demonstrations to industry analysts, customers, prospects, and internal audiences.
- Develop and deliver persona based messaging, regular blog content, compelling product demonstrations, presentations, and training sessions to highlight our use of AI in the platform.
- Lead our response and content development efforts to submit Legion’s platform and technology for awards and recognition.
- Partner with the demand generation team to develop campaigns that promote Legion’s differentiated capabilities.
Influence Market Perception:
- Engage with industry influencers, analysts, and thought leaders to raise awareness and credibility of our platform, AI capabilities, and software.
- Conduct thorough research and analysis of the competitive landscape to understand competitors' offerings, positioning, and market share to help inform product differentiation and messaging strategies.
Content Development
- Develop a content strategy and compelling thought leadership content, including blogs, whitepapers, articles, presentations, and collateral targeting key personas.
- Collect customer proof points and examples of benefits and ROI realized from Legion’s platform and AI capabilities. Develop compelling customer stories and value nuggets to provide proof points and examples of the value realized.
Support Product Launches
- Product Launches - Align with the Platform Product Management team to drive product positioning for existing products and new launches.
- Support product launches with content and messaging to position new features and capabilities in a way that helps gain customer adoption.
Cross-Functional Leadership and Enablement
Foster strong cross-functional collaboration with product management, engineering, design, marketing, and customer success teams to align on strategies, priorities, and initiatives.
- Partner with Enablement to uplevel our customer-facing teams to provide knowledge and instill confidence in Legion’s fast-moving technical capabilities.
- Pricing and Packaging: Collaborating with product management and finance teams to develop pricing strategies, packaging options, and pricing models that maximize revenue and align with customer expectations.
Skills and qualifications
- Strong written and verbal communication skills
- 7+ years of product marketing experience, preferably in workforce management or employee value software solutions
- Robust understanding of artificial intelligence and related technologies
- A strong ability to translate complicated technical concepts into messages that resonate with operational leaders and data scientists.
- Deep understanding of platform technology, market trends related to AI and machine learning with a firm grasp of ways to develop strategic product marketing messaging and campaigns.
- Ability to be part of and lead cross-functional teams to meet goals and objectives
Preferred Qualifications
- Experience with positioning technical platforms, preferably with AI-driven software solutions
- Experience building public-facing presentations with close attention to detail for marketing events, sales organizations, or executive presentations.
- A high level of curiosity, a desire to learn, the ability to solve complex problems and make informed decisions.
COMPENSATION & BENEFITS
At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data.
We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.
Benefits include, but are not limited to:
- Health Benefits
- Paid Time Off and Paid Holidays
- Parental Leave
- Equity
- Monthly Wellness Reimbursement
- Monthly Lunch on Legion
ABOUT LEGION
Join Legion's mission to turn hourly jobs into good jobs. We're a remote, mission-driven team seeking exceptional talent to propel this vision. Embrace a culture that's collaborative, fast-paced, and entrepreneurial. With us, you'll grow your skills, work closely with experienced executives, and contribute significantly to our mission. Our award-winning AI-native workforce management platform is intelligent, automated, and employee-centric and has proven to deliver 13x ROI. We help labor-intensive organizations maximize labor efficiency and employee engagement simultaneously. Legion has earned recognition for its innovation, including spots on the Inc. 5000 list, Forbes’ Next Billion Dollar Startups, and awards for our AI technology. Backed by leading investors such as Riverwood Capital, Norwest Venture Partners, Stripes, First Round Capital, XYZ Ventures, Webb Investment Network, Workday Ventures, and NTT DOCOMO Ventures, we're making real change.
If you're ready to make an impact and grow your career, Legion is where you belong. Join us in making hourly work rewarding and fulfilling.
BACKGROUND AND OPPORTUNITY
There are almost 75 million hourly workers in the United States, representing more than half of the entire workforce. Historically, managing hourly employees has been difficult due to high attrition (average of 60%) and high replacement costs (average of $3,200 per employee in retail). The ongoing labor shortage and competition from the gig economy, make it more difficult to attract and retain hourly employees.The top reasons hourly employees leave their jobs are a lack of schedule empowerment, poor communication with employers, and an inability to get paid early. Gen Z and the millennial workforce demand gig-like flexibility, modern technology, and compelling work options.Legion’s mission is to turn hourly jobs into good jobs, serving the hourly workers who make up the majority of the US workforce. We believe in empowering employees and helping employers be efficient and innovative by enabling intelligent automation powered by Legion’s Workforce Management platform to optimize labor efficiency and enhance the employee experience simultaneously. Legion WFM was built for the cloud with AI at the core and designed to handle the complexity of modern businesses and meet the needs of today’s hourly employees.
Our team is comprised of dedicated individuals from all backgrounds and experiences, globally distributed across all time zones.
For more information, visit https://legion.co
EQUAL EMPLOYMENT OPPORTUNITY
Legion Technologies is proud to be an equal-opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.
DISABILITY ACCOMMODATION
For individuals with disabilities who need additional assistance at any point in the application and interview process, please email recruiting@legion.co
Legion is an equal opportunity employer. All applicants will be considered for employment without attention to race, religion, color, sex, sexual orientation, gender identity, age, national origin, veteran, disability status, or any other basis covered by appropriate law.
How We Determine What We Pay
As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living. For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. An employee/candidate with a stronger skill set will receive higher pay.
Job Applicant Privacy Policy
This Job Applicant Privacy Policy (“Policy”) describes how Legion Technologies, Inc. (“Legion”, “we”, “us” and “our”) collects, uses, and discloses “personal information” as defined under California law from and about job applicants who are residents of California.
This Policy does not apply to our handling of data gathered about you in your role as a user of our consumer-facing services. When you interact with us as in that role, the Legion Privacy Policy applies.
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Types of Personal Information We Handle
We collect, store, and use various types of personal information through the application and recruitment process. We collect such information either directly from you or (where applicable) from another person or entity, such as an employment agency or consultancy, background check provider, or other referral sources. This information includes:
- Identification and contact information, and related identifiers such as full name, date and place of birth, citizenship and permanent residence, home and business addresses, telephone numbers, email addresses, and such information about your beneficiaries or emergency contacts.
- Professional or employment-related information, including:
- Recruitment, employment, or engagement information such as application forms and information included in a resume, cover letter, or otherwise provided through any application or engagement process; and copies of identification documents, such as driver’s licenses, passports, and visas; and background screening results and references.
- Career information such as job titles; work history; work dates and work locations; information about skills, qualifications, experience, publications, speaking engagements, and preferences; and professional memberships
- Education Information such as institutions attended, degrees, certifications, training courses, publications, and transcript information.
- Legally protected classification information such as race, sex/gender, religious/ philosophical beliefs, gender identity/expression, sexual orientation, marital status, military service, nationality, ethnicity, request for family care leave, political opinions, and criminal history.
- Other information such as any information you voluntarily choose to provide in connection with your job application.
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How We Use Personal Information
We collect, use, share, and store personal information from job applicants for our and our service providers’ business and operational purposes in the recruitment process such as: processing your application, tracking your application through the recruitment process, contacting references with your authorization, conducting background checks you authorize, and making hiring decisions. We will also use job applicant information for internal analysis purposes to understand the applicants who apply and to improve our recruitment process. We may sometimes need to use applicant information for legal purposes, such as in connection with any challenges made to our hiring decisions.
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With Whom We Share Personal Information
We will disclose job applicant personal information to the following types of entities or in the following circumstances (where applicable):
- Internally: to other Legion personnel involved in the recruiting and hiring process.
- Vendors: such as technology service providers, travel management providers, human resources suppliers, background check companies, and employment agencies or recruiters, where applicable.
- Legal Compliance: when required to do so by law, regulation, or court order or in response to a request for assistance by the police or other law enforcement agency.
- Litigation Purposes: to seek legal advice from our external lawyers or in connection with litigation with a third party.
- Business Transaction Purposes: in connection with the sale, purchase, or merger.
- How to Contact Us About this Policy – If you have any questions about this Policy, please contact privacy@legion.co.
